PPC Advertising Analyst

About Us:

Songoven is not just a platform; it's a movement to enrich lives with personalized musical experiences. Our unique service connects heartfelt moments with the magic of music, tailored by a vibrant community of artists. As we aim to touch more hearts and expand our reach, we seek a Marketing Analyst / PPC Advertising Analyst whose analytical prowess is matched by a keen expertise in PPC campaign management.

The Role:

This dual-focus role is designed for someone who lives and breathes analytics, yet possesses a strategic mind for PPC campaign management. You'll dive into data lakes and emerge with insights that not only optimize our advertising efforts but also chart new territories for growth. Your analytical skills will illuminate the path to engagement, conversion, and beyond, while your campaign management skills ensure we communicate in the most compelling ways possible.

Responsibilities:

• Spearhead PPC campaign strategy across Google, Facebook, TikTok, and more, underpinned by rigorous analytics to ensure maximum efficiency and effectiveness.
• Conduct deep analytical reviews of campaign data, translating complex datasets into clear, actionable strategies for optimization and growth.
• Lead the charge in conversion rate optimization, employing A/B testing, funnel analysis, and customer segmentation to refine our approach.
• Collaborate closely with creative teams, providing data-driven insights to guide the development of compelling ad creatives and targeted messaging.
• Stay ahead of digital marketing trends and analytics tools, continuously seeking innovative ways to enhance campaign performance and reporting.

Requirements:

• At least 5 years of hands-on experience in marketing analytics and PPC campaign management, with a portfolio that demonstrates past successes.
• Proficiency in analytics tools.
• Exceptional analytical thinking and problem-solving skills, with the ability to distill complex data into straightforward strategies.
• A strong communicator, capable of articulating insights and strategies to both technical and non-technical team members.
• Passion for music and creativity, eager to blend analytical rigor with the emotive power of our platform.