PPC Marketing Manager

Are you ready to join a transformative company that empowers thousands of Israelis to save money across financial verticals? Join Better, a rapidly growing B2C company that has already saved 10,000 customers over $100 million in commissions and fees.

At Better, we are revolutionizing how people manage their finances through cutting-edge technology and a dedicated team of financial professionals.

About the job:

As the PPC Marketing Manager at Better, you will develop, implement, and optimize our PPC advertising campaigns across various platforms, including Google Ads and social media channels. You will play a key role in driving traffic, increasing conversions, and maximizing ROI through strategic campaign management and analysis.

Responsibilities:

1. Develop and execute comprehensive PPC strategies to drive targeted traffic and achieve key performance metrics.
2. Manage and optimize PPC campaigns across multiple platforms, including keyword research, ad copy creation, bid management, and performance tracking.
3. Conduct A/B testing and performance analysis to improve campaign effectiveness and ROI continuously.
4. Monitor and analyze campaign performance metrics, such as click-through rate, conversion rate, and cost per acquisition, and provide regular reports to the management team.
5. Stay updated on industry trends, best practices, and algorithm changes to ensure the maximum effectiveness of PPC campaigns.
6. Collaborate with internal marketing, sales, and product development teams to align PPC initiatives with overall business objectives.
7. Identify opportunities for expansion and optimization, such as targeting new keywords, audiences, or ad formats, to drive continuous growth and improvement.
8. Manage relationships with external partners, such as technology vendors, as needed.

Who You Are:

1. +3 years of experience in managing PPC campaigns, with a strong track record of driving results and achieving KPIs - Must
2. +1 years of experience in B2C campaigns - Must
3. Experience in Fintech B2C companies - Advantage
4. In-depth knowledge of PPC platforms, including Google Ads, and social media advertising (e.g., Facebook Ads, LinkedIn Ads).
5. Proficiency in Google Analytics or similar web analytics tools to track campaign performance and derive actionable insights.
6. Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions.
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
8. Creative thinking and problem-solving abilities to identify innovative strategies and solutions.
9. Certifications such as Google Ads or Meta certifications - Advantage