Marketing Strategy Manager (Temporary)

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities

• Develop, plan and lead the global marketing strategy for our leading games Strategy
• Be the focal point for marketing matters within the department in order to build a 360 marketing plans and
• Help define the game vision, brand identity, product positioning, and target player segments in collaboration with Studio and Brand teams
• Manage a multi-million dollar marketing budget and ensure KPI goals are met or exceeded
• Be the conduit for cross functional and regional publishing teams and ensure strong project management and communication skills
• Working alongside Paid Media team to define – and achieve - annual acquisition and requisition targets and budgets required to hit business goals and objectives
• Uncover and curate actionable player insights in collaboration with Analytics, Research, and Brand teams·
• Create lifetime - quarterly, yearly and multi-year - Product Marketing Plans
• Consistently analyze and track the performance of marketing campaigns with clear KPI’s and regularly reporting back to the business.
  
  

• BA in a related field (preferably Economy or Business management)
• At least 3 years of work experience in advertising agency/ Product marketing/ brand manager – in online companies/ gaming companies - an advantage
• Storyteller and creative thinking
• Experience in managing global campaigns - an advantage
• Excellent interpersonal skills, team player and proactive by nature
• Strong English written/verbal communication skills.