Product Marketing Manager

Cynomi, a fast-growing startup with hundreds of partners and end customers worldwide, and a strong presence in Israel, the UK and the US, is seeking a self-driven Product Marketing Manager with a solid background in marketing to partners, and experience in the cybersecurity market.  

Leading the still-being-formed vCISO (virtual Chief Information Security Officer) platform market category with rapidly growing demand, Cynomi’s AI-powered vCISO platform is an innovative cybersecurity SaaS solution empowering service providers (MSPs and MSSPs) and virtual CISOs to effectively manage SMEs’ cybersecurity.   

As the first Product Marketing hire, you will play a pivotal role in defining the scope of product marketing in the company. You will oversee positioning and messaging, develop product marketing best practices, processes and frameworks, and create marketing collaterals from scratch. You will be reporting to the VP of Marketing.

If you are passionate about cybersecurity and channel marketing, thrive in a fast-paced startup environment where you can learn and develop, and want to make a significant impact in the cybersecurity industry, we invite you to apply for this exciting opportunity with Cynomi.  

Responsibilities

• Develop a deep understanding of the product, its unique value proposition, and target customer segments. Define the ICP, develop messaging and update it on an ongoing basis.  
• Develop and implement content marketing strategy to support inbound demand, and create compelling and impactful marketing collaterals.  
• Create sales enablement tools to help accelerate the sales process.   
• Work closely with the partner sales team to get requests for content, craft and maintain partner enablement materials to increase adoption and expansion.  
• Conduct market research and competitive analysis. Provide insights to internal teams to support product and GTM decisions.  
• Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.  

Qualifications

• 4+ years of proven experience as a Product Marketing Manager in B2B tech (SaaS experience - an advantage).  
• Strong understanding of the technology industry, with experience in cybersecurity.   
• Proven experience in partner/channel marketing (experience with MSPs and/or MSSPs – an advantage).   
• Ability to translate technologies and product capabilities into business-oriented value propositions.  
• Strong communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels.  
• Excellent English verbal and written communication skills (English as mother tongue – preferred).