Digital Marketing Specialist

Net-Bet is a leading provider of online services and platforms for the lottery gaming industry. We provide platforms and solutions that enable consumers from everywhere the freedom to purchase official lottery tickets online and play the world’s biggest lottery draws.

We are seeking a talented and experienced Digital Marketing Specialist with a proven track record in managing high-budget Native campaigns on leading native advertising platforms, such as Taboola and Outbrain. The ideal candidate should have at least 2 years of experience in successfully handling substantial advertising budgets. Additionally, proficiency in managing campaigns on Google Ads and Facebook Ads is essential.

As a key member of our marketing team, you will be responsible for developing and executing effective native advertising strategies to drive targeted traffic, increase brand awareness, and achieve overall business goals.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

• 2 + years experience managing high-budget Native advertising campaigns on Taboola and Outbrain - Must

• Experience with Google Ads and Facebook Ads campaign management - Must

• In-depth understanding of native advertising platforms, including best practices and optimization techniques.

• Proficiency in using analytics tools and platforms to track and measure campaign performance.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent written and verbal communication skills.

• Creative mindset with the ability to think outside the box and come up with innovative campaign ideas.

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

• Experience with different advertising networks and platforms (TikTok/Snapchat /DSPs etc)- Big advantage

• Experience in the Gaming/ Gambling industry – Big advantage

Responsibilities:

• Native Campaign Management: Oversee end-to-end management of Native advertising campaigns on platforms like Taboola and Outbrain. This includes campaign setup, optimization, budget management, and performance analysis.

• High Budget Handling: Demonstrate expertise in managing high advertising budgets effectively to achieve optimal return on investment and meet campaign objectives.

• Google Ads and Facebook Ads: Utilize your experience with Google Ads and Facebook Ads to complement native advertising efforts and execute integrated marketing campaigns.

• Strategy Development: Collaborate with the marketing team to develop innovative and data-driven native advertising strategies aligned with business objectives, target audience, and industry trends.

• Content Creation and Optimization: Work closely with content creators and designers to develop engaging and high-converting ad creatives optimized for native ad placements.

• Audience Targeting: Utilize audience targeting capabilities within native advertising platforms to reach relevant and potential customers effectively.

• Budget Allocation: Manage advertising budgets across various campaigns and platforms to ensure optimal allocation for maximum ROI.

• A/B Testing: Conduct continuous A/B testing of ad elements (headlines, images, ad copy, etc.) to optimize campaign performance and improve conversion rates.

• Performance Analysis and Reporting: Monitor key performance metrics and provide regular reports to evaluate campaign effectiveness and make data-driven recommendations for improvement.

• ·Stay Updated on Industry Trends: Keep abreast of industry best practices, emerging technologies, and trends related to native advertising, Google Ads, and Facebook Ads.

• Collaboration: Work closely with the broader marketing team, including SEO specialists, social media managers, and content strategists, to ensure seamless integration and alignment of marketing efforts.