Director of Outbound Product Management

As an Outbound Product Director, you will play a crucial role in driving the success of our products in the market. You will be responsible for developing and executing outbound strategies to promote our products, generate demand, and increase sales. This role requires a deep understanding of cyber market, customers, and a can-do spirit.

Key Responsibilities:

Market Research:

• Interview customers analyse their feedback, surveys to gather insights.
• Lead customer focus groups
• Conduct thorough market research to identify customer needs, market trends, and competitive offerings.

Go-to-Market (GTM) Strategy:

• Develop and execute go-to-market strategies for new and existing products.
• Work closely with the sales and marketing teams to create effective launch plans and promotional campaigns.
• Perform in-depth financial analysis of product performance and profitability to guide strategic decision-making.

Collaboration with Sales and Marketing:

• Partner with the sales team to provide them with the necessary tools, training, and materials to effectively sell the product.
• Act as an evangelist for our products, ensuring that channel partners are equipped with the knowledge and resources needed for successful product promotion.
• Collaborate with the marketing team to create content, collateral, and campaigns that align with product messaging.

Performance Analysis:

• Monitor and analyse key performance indicators (KPIs) to evaluate the success of product launches.
• Use data-driven insights to make recommendations for improvements.

Channel Partner Training and Evangelism:

• Collaborate with channel partners to provide training and support.
• Act as an evangelist for our products, ensuring that channel partners are equipped with the knowledge and resources needed for successful product promotion.

Qualifications:

Proven experience of 5+ years product management, outbound marketing, or a related role.

2-3 years of experience in a product-focused role of a company that is selling software to/through MSP (Managed Service Provider) channels.

Excellent communication and presentation skills.

Strong background in Cyber security - MUST.

Analytical mindset with the ability to interpret data and make strategic recommendations.

Strong technical background- preferably R&D/ Research lead positions.

Highly independent and self-driving person.

Excellent human-interfacing skills.

A technology/engineering related bachelor’s degree. MBA- a huge advantage.