Retention Marketing Specialist

Retention Marketing Specialist

• Marketing
• Haifa

We are looking for a results-driven, energetic team player with a contagious “can-do” attitude who is excited to play a significant role within our growing Retention Marketing Team as a Customer Engagement & Retention Specialist. This role combines the responsibilities of a Retention Campaign & Customer Life-Cycle Specialist, along with Email Marketing for the development and execution of end-to-end campaigns.

Key Responsibilities:

• Initiate and execute end-to-end retention campaigns to engage existing customers and increase loyalty and retention rates.
• Lead the creation of compelling email marketing campaigns tailored to different segments of the customer life cycle, including onboarding, re-engagement, churn prevention, and loyalty.
• Develop and implement comprehensive marketing automation strategies, focusing on cohesive user experiences and compelling messaging across multiple touchpoints including email, push notifications, and in-app messages.
• Collaborate with cross-functional teams and stakeholders to align retention campaigns with broader marketing initiatives and business objectives.
• Utilize data for audience segmentation, personalize communications, and automate customer journeys based on behavior and preferences.
• Monitor customer data and campaign performance metrics to identify insights and opportunities for optimization and growth.
• Implement A/B testing methodologies to optimize messaging content and campaign workflows and performance.
• Conduct competitor and market research to stay ahead in marketing automation and user journey trends and best practices.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business administration, or related field.
• “Out of the box” thinker with the ability to drive and collaborate with multi-faceted projects and people, motivate stakeholders, and solve problems.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling messaging.
• High attention to detail, strong order, and organization Skills.
• Ability to work effectively in a fast-paced environment, manage multiple priorities, and meet tight deadlines.
• Analytical mind with the ability to interpret data, generate insights, and make data-driven recommendations.
• High level of English - written and spoken.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems (e.g., Braze, Salesforce, HubSpot) - a plus.
• Experience with HTML/CSS and email template design - a plus.
• Experience in the Fintech/Investing app or financial knowledge – a plus.
• 1+ years of experience in marketing roles focused on customer engagement, retention, and CRM management - a plus.