Marketing Automation Specialist

We are Outbrain.

We’re one of the world’s largest content recommendation platforms, delighting audiences with engaging, personalized content recommendations while serving as the primary engagement partner and platform for the world’s top digital media companies.

Outbrain's Digital Marketing team is looking for a highly motivated and detail-oriented individual to manage marketing automation campaigns, the technical stack, and QA checks. You will also analyze campaign performance, create reports, and build relationships with stakeholders and partners.

What You’ll Be Doing:

• Platform Management - Manage the marketing technical stack with hands-on expertise, including Salesforce Marketing Cloud and Salesforce CRM.
• Email Marketing - Implement and manage end-to-end email marketing campaigns and user journeys, including campaign setup, audience segmentation, email validation, and QA testing.
• Marketing Ops - Support essential marketing operations initiatives.
• Analyze & Report - Develop comprehensive dashboards and reports to analyze and optimize the performance of marketing campaigns.

What you’ll bring:

• Basic proficiency in HTML and CSS.
• Strong analytical skills with a data-driven approach.
• Experience in analyzing data and translating it into actionable insights.
• Exceptional organizational skills with keen attention to detail.
• Proactive problem-solving approach, identifying improvement opportunities, and implementing innovative solutions.
• A team player with a positive and proactive attitude.
• High-level proficiency in English.

Preferred:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum one year of hands-on experience in a marketing operations role.
• Proficiency in essential Digital Marketing techniques including A/B testing, conversion optimization, personalization, and data modeling

Advantage:

• Proficiency in Salesforce and/or Salesforce Marketing Cloud.
• Experience in Quality Assurance (QA)
• Proficiency in SQL.

More than snacks!

• Nearby parking place is available
• Short walking distance from Sapir train station
• Expand your toolbox with our mentorship program and internal learning tools
• Dog friendly office
• Follow your passions, visit the music and game rooms
• …and of course a fully stocked kitchen!

We Recommend #LifeAtOutbrain

Outbrain is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Did you know "trust" is one of our core values? We apply this value to our day-to-day by working collaboratively on a global scale. With managers and teammates often sitting in other countries and time zones, we value communication, patience, and open-mindedness to all cultural backgrounds. We encourage all ideas, and everyone gets a seat at the table!

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups –employee-led groups in which we debate topics and drive change. From OB Green (environmental), OB WE (women empowerment), OB Good (charitable initiatives) to OB4E (diversity, equity, and inclusion), you’ll be able to share your passions with likeminded people.

Dive into the Outbrain experience via our Instagram account!

Hungry for more? Have a closer look at #LifeAtOutbrain exploring our company manifesto, Youtube channel , Outbrain Culture blog and social media channels Facebook, Instagram and LinkedIn.

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