User Acquisition Manager

An innovative and passionate international mobile gaming studio headquartered in Tel Aviv is seeking a User Acquisition Manager who’s eager to join the marketing team.

In this position, your main responsibility will be to assist the team in identifying and developing mobile acquisition strategies, along with determining the most effective marketing channels to reach potential users. You will need to manage multiple priorities while delivering outstanding execution. You will oversee launching games in different markets.

Responsibilities:

• Plan, launch, optimize and analyze UA campaigns.
• Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience.
• Build and maintain strategic relationships with key acquisition partners.
• Manage UA campaigns and budgets across multiple games, channels, and geos.
• Data Analysis (Identifying trends, opportunities, discrepancies).
• Research and evaluate mobile games and UA trends, have a voice in the company's creative and product direction.
• Contribute on building, maintaining, and developing the company's relationships with UA partners

Requirements:

• At least 2 years of experience in mobile performance marketing, particularly in managing UA and retargeting with ROAS and active user base growth targets.
• Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, SRNs while ensuring alignment with business goals and marketing objectives.
• Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to UA.
• Success in building processes to thrive in a fast-paced, ever-changing environment.
• Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
• Must-haves: a positive attitude, a passion for games and a love of problem-solving
• An understanding of advanced data analysis, Looker, Tableau, and the mobile gaming space is a definite plus.
• Fluent English - verbal and written.