Product Lead

We are looking for a passionate Product Lead - Product Marketing | CRO | Category Management | Product Technical to join us!

DoktorABC.com is revolutionizing the way healthcare is delivered by offering immediate access to professional medical consultations, prescription services, and a comprehensive range of over-the-counter (OTC) products through our innovative online platform. As a leader in the digital healthcare sector, we are dedicated to improving patient outcomes and making healthcare more accessible and convenient. We are currently seeking a skilled Product Marketing and CRO Manager with expertise in Category Management and technical documentation, including the development of Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs), to join our team.

Key Responsibilities:

• Develop and implement product marketing strategies that enhance DoktorABC.com’s market position and support the lifecycle of healthcare categories.
• Lead category management efforts, identifying opportunities for expansion and product development to address emerging healthcare needs.
• Conduct comprehensive market research and customer analysis to inform product development and marketing strategies.
• Craft compelling product positioning, messaging, and unique selling propositions (USPs) tailored to target customer segments.
• Drive Conversion Rate Optimization (CRO) initiatives across DoktorABC.com’s platform to improve user experience and increase conversion rates.
• Write and maintain detailed Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs) to communicate the vision, objectives, and functional requirements of new products or features to the development team and other stakeholders.
• Collaborate with cross-functional teams, including sales, marketing, product development, and medical teams, to ensure successful product launches and market penetration.
• Utilize analytics to continually refine marketing and CRO strategies, aiming for higher engagement, conversion rates, and customer satisfaction.
• Oversee the production of marketing and educational content that supports both category growth and patient awareness.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business or related field. A Master’s degree is advantageous.
• Minimum of 5 years of experience in product marketing, background in digital healthcare is advantageous, category management, and Conversion Rate Optimization (CRO).
• Proven experience in writing and managing Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs), translating complex product features and market needs into clear and actionable documents.
• Deep understanding of the healthcare industry and digital health trends, with a focus on patient behavior and online healthcare delivery models.
• Excellent analytical, strategic, and project management skills.
• Exceptional communication abilities and adept at collaborating with cross-functional teams.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hotjar).
• Creative and strategic thinker with a patient-centric approach to marketing and product development.

What We Offer:

• Competitive salary and comprehensive benefits package.
• The opportunity to work at the cutting edge of the digital healthcare industry.
• A dynamic and supportive work environment where your contributions have a direct impact on patient care and company growth.
• Continuous professional development and career growth opportunities.