Marketing Manager

About Roomer Travel:

At Roomer Travel, we're pioneering a new way of traveling. Our online marketplace is not just a platform; it's a movement towards making travel more affordable, sustainable, and flexible. The Roomer marketplace enables users to easily resell their hotel reservations. In addition to the marketplace, we’re also gearing up to launch an innovative platform that enables content creators in the travel industry to better monetize their travel content. 

Position Overview:

The marketing manager will be responsible for executing end-to-end marketing strategies, with a focus on social media and digital marketing. You'll have the exciting opportunity to oversee marketing efforts for the launch of new products, making a direct impact on our company's growth and success.  As a dynamic and fast-growing company, we're seeking a talented and driven Marketing Manager who is equally comfortable diving into marketing data and in developing captivating marketing content. If you're passionate about travel, have a knack for marketing and want to play a pivotal role in shaping the future of Roomer this is the role for you.

Responsibilities:

• Develop, launch, and manage marketing strategies to drive product adoption, engagement and revenue growth. Play a key role in the marketing and promotional efforts for new product launches, ensuring effective messaging and content delivery.
• Implement organic and paid social media marketing campaigns, tailoring strategies to reach our target audience effectively.
• Create engaging, on-brand marketing content across multiple channels, including but not limited to Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
• Craft and manage impactful email marketing campaigns, from segmentation to A/B testing, to improve engagement and conversion rates.
• Explore new creative approaches, staying ahead of trends and pushing the boundaries of traditional marketing.
• Identify and cultivate partnerships with other brands, tourism boards, and influencers to expand reach and drive co-marketing initiatives.
• Interface with content creators and develop strategies to enhance creator engagement on the platform
• Ensure all marketing activities align with the brand's voice and identity, reinforcing Roomer Travel's position in the market.
• Work in tandem with analytics and performance marketing teams to Analyze data, trends, and KPIs to continually refine and optimize marketing strategies, ensuring alignment with company goals and maximizing ROI.
• Oversee marketing integrations and SEO efforts, ensuring efficiency and data coherence across tools and platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of proven experience in a marketing or content/creative development role, with a strong preference for backgrounds in the travel industry or startup environments.
• Demonstrated expertise in developing, executing, and analyzing digital marketing strategies, including both paid and organic social media campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more.
• Ability to craft engaging posts, captions, and content that resonates with the platform's audience.
• Proficiency in video and photo editing tools (e.g., Adobe Premiere, Final Cut Pro, Photoshop, Canva) to create visually appealing and platform-optimized content.
• Proficient in email marketing tactics, with experience in segmentation, A/B testing, and driving conversion through compelling content.
• Solid understanding of SEO principles and experience with marketing analytics tools to measure performance, analyze data, and inform strategy adjustments.
• Creative thinker with a track record of identifying and pursuing innovative marketing approaches and content ideas.
• Experience in managing partnerships, including working with influencers, brands, and tourism boards, to drive co-marketing initiatives and expand brand reach.
• Ability to thrive in a fast-paced, collaborative startup environment, demonstrating flexibility, a strong sense of initiative, and the capability to work effectively under pressure.
• Highly organized and detail-oriented, with a knack for project management and the ability to oversee multiple campaigns and initiatives simultaneously.
• Passionate about travel and excited to contribute to a start-up environment.
• Experience with Google Ads, Google Analytics, Appsflyer, Mailchimp, Sprinklr a plus
• Proficiency in graphic design and content editing software
• Excellent written and oral communication in both Hebrew and English (Required)
• Experience with Influencer Marketing a big plus.

Why Join Us:

• Be at the forefront of travel innovation in a dynamic startup environment.
• Opportunities for professional growth and making a tangible impact.
• A collaborative culture that values every team member's contribution.
• Competitive Compensation and Benefits Package

If you are a self-starter who is excited about the opportunity to make a real impact on a growing company, we encourage you to apply and come work with us at Roomer!

If you have a creative marketing portfolio, please send your resume and portfolio to [email protected]

Roomer Travel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.