Marketing Automation and BI specialist

ETeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to about 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies.

We are seeking a Marketing Automation and BI Specialist to join our team. Responsibilities include managing the Sisense BI tool, integrating external data sources, optimizing processes, and overseeing affiliate marketing operations. The role involves creating and maintaining data models, ensuring data integrity, and developing department dashboards. Candidates must have high proficiency in SQL, experience with visualization tools like Sisense, and at least 3 years of relevant experience, with technical abilities in data modeling and architecture.

Responsibilities:

Sisense BI Management

• Lead oversight of Sisense BI tool and data models to ensure effective utilization for analytics and reporting.
• Uphold data integrity standards and continuously optimize processes for enhanced efficiency and performance.
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External Data Integration

• Execute seamless integration of diverse external data sources to enrich BI insights.
• Monitor and analyze advertising expenses across platforms, ensuring accurate tracking and optimization of campaign performance.
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Affiliate Marketing Operations

• Spearhead affiliate marketing initiatives and maintain robust API communications with marketing partners.
• Implement integration solutions to streamline operations and enhance collaboration across departments.
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Training and Support

• Deliver comprehensive training on BI tools and data analytics techniques to empower team members.
• Actively collaborate with marketing teams to optimize campaigns based on data-driven insights and best practices.

Requirements:

• Proficiency in SQL and ability to work with complex datasets effectively.
• Familiarity with visualization tools, with a preference for experience in Sisense.
• Minimum of 3 years of relevant experience in marketing automation and BI analysis.
• Strong technical acumen in data modeling, architecture, and process optimization.