Influencer Marketing Specialist

At Twee, we offer a set of AI tools for English teachers to assist them in lesson planning. These tools help teachers save time and create engaging lessons that are tailored to their students' interests.

We are seeking an experienced and creative Influencer Marketing specialist to join our team. In this role, you will be responsible for developing and executing influencer marketing campaigns to promote our products and drive brand awareness.

Responsibilities:

• Develop and implement influencer marketing strategies to reach target audiences and achieve marketing objectives.
• Identify and engage with relevant social media influencers in the education sector
• Build and maintain strong relationships with influencers, serving as the primary point of contact for collaboration opportunities
• Negotiate and manage influencer partnerships, including contract negotiations, compensation agreements, and campaign deliverables
• Collaborate with internal teams to align influencer campaigns with overall marketing initiatives and product launches
• Coordinate the creation of compelling content and promotional materials in collaboration with influencers
• Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for optimization.
• Stay informed about industry trends, best practices, and emerging platforms in influencer marketing.
• Fluent or native English proficiency is a must-have.

• Proven experience in influencer marketing, preferably within the education or technology industry.
• Strong understanding of social media platforms, influencer marketing trends, and digital marketing strategies.
• Excellent communication and negotiation skills, with the ability to build rapport and establish trust with influencers.
• Creative thinker with the ability to develop innovative influencer marketing campaigns that resonate with target audiences.
• Detail-oriented with strong organizational and project management skills.
• Proficiency in analytics tools and platforms to track and measure campaign performance.
• Join our team and play a key role in driving the success of our influencer marketing initiatives in the ed-tech industry!