Marketing Manager

Job Title: Marketing Manager at bTroo - Israel

Location: Israel (Option for Remote Work)

About bTroo:

At bTroo, we are on a mission to redefine the online dating experience. Our app is designed to foster meaningful connections by taking looks out of the spotlight and allowing conversation to be at the forefront. We believe in the power of genuine interactions and are dedicated to helping our users find serious relationships through our innovative app experience. Our platform is not just about liking people; it's about creating real connections that last. If you're passionate about making a difference in people's lives and revolutionizing the online dating scene, we'd love to have you on our team.

Role Overview:

We are looking for a dynamic Marketing Manager to join our team in Israel. This role is ideal for someone who is passionate about storytelling, brand building, and driving user acquisition through creative and data-driven marketing strategies. As a Marketing Manager, you will play a crucial role in expanding bTroo's presence in Israel, engaging our target audience, and building a community around our brand values.

Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with our mission to transform the online dating experience.
• Lead branding, advertising, and promotional campaigns, from ideation to execution, to increase brand awareness and user acquisition.
• Utilize data analytics to measure campaign performance and optimize strategies for better engagement and conversion rates.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
• Identify and engage with key influencers and partners to amplify our brand's reach and credibility.
• Organize and participate in events to build community and boost brand visibility.
• Oversee social media strategy, content creation, and community engagement to foster a positive and interactive brand presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 3-5 years of marketing experience, preferably in the tech or startup environment.
• Strong understanding of the Israeli market and proven experience in executing successful marketing campaigns.
• Excellent communication and storytelling skills, with the ability to craft compelling messages for diverse audiences.
• Proficiency in data analysis tools and metrics to drive decisions.
• Creative thinker with a passion for innovation and problem-solving.
• Fluent in Hebrew and English.