Performance marketing manager

Purpose & Overall Relevance For The Organization

Fully support and drive the accelerated growth of the business conducted via its own eCom channels through- Leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities to establish the Adidas-owned digital channels as the online destinations of choice.

Role & Responsibilities

Lead the devising and implementation the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more

Accountable for the phasing and allocation of the paid search and PM budget

Empower and coach the Paid Search, Programmatic and Audience Management to deliver against KPIs and customer acquisition goals across these channels to drive adidas eCommerce Emerging Markets to achieve stated business goals

Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements

Responsible for top & bottom-line growth of our Paid Search and Programmatic programmed to achieve sales, ROI and total contribution goals.

Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets

Work cross-functionally with Brand, eCom and Retail stakeholders both within the Emerging Markets organization and globally to create synergies and explore & exploit opportunities

Own the relationship with best-in-class 3rd party partners in the areas of content creation, content localization and feed management and optimization

Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval

Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.

Creating a consolidated Analytics dashboard using all possible data sources for Emerging Markets

Audience Consolidation across touch points to create OneEM View

Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.

Monthly, Quarterly and Yearly planning and budget/revenue forecasting

KPIs

Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Audience Management efficacy

Marketing Working Budget allocation and phasing

Training/partnering cluster resources.

Knowledge, Skills, And Abilities

Bachelor or master’s degree required, with 8+ years relevant digital marketing experience. (Agency or client side)

Experience in forecasting, planning & managing large budgets split across multiple channels, markets, and campaigns.

A deep understanding of audience management, analytics, reporting and optimization

Ability to lead digital marketing activity across multiple channels, markets and languages

Coaching and development of teams (clusters and agency)

Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.

Ability to effectively develop and maintain relationships with and manage 3rd party partners

Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying

Understanding of attribution modelling

Strong communication skills written & oral and ability to quickly build strong relationships

High attention to detail; strong analytical skills and excellent organizational & planning abilities

Proficient in written & spoken English

DCO knowledge will be beneficial.