Marketing Content Specialist

GK8, the global leader in digital assets management and security, is actively seeking a Marketing Manager to execute our strategic marketing initiatives. This role presents a unique opportunity to shape our marketing department and contribute significantly to our global brand positioning and revenue goals.

What You’ll Do:

As the Marketing Manager, you will work closely with the VP of Marketing and various cross-functional teams to develop and employ various marketing initiatives and branding efforts to achieve the company’s goals. You must have a successful track record of executing marketing strategies in a dynamic, high-growth environment. The ideal candidate has significant expertise in content writing - ideally in the fintech area, in building awareness and developing marketing programs that drive revenue.

• Build upon GK8’s brand, grow awareness, and help establish GK8 as the clear leader in the threat intelligence space.
• Grow our global scalable demand gen engine by developing strong thought leadership pieces
• Execute the annual marketing plan that includes a comprehensive set of targets, programs, and budgets that guide our efforts and outcomes
• Build and execute a strong content strategy to increase brand awareness and support lead generation
• Execute our global event plan
• Develop strong cross-functional partnerships across the organization, especially with Sales, Product, and Customer Success
• Ensure the messaging framework is consistently used across all customer-facing roles and assets
• Clearly communicate the progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
• Stay informed and understand market trends, the competitive landscape, and GK8’s key differentiators to maintain our long-term positioning and marketing strategy
  
  

• Experienced B2B marketing manager with 5+ years of experience
• You have outstanding interpersonal and communication skills
• You excel in EN content writing and are well-versed in fintech terminology
• Your English writing and communication skills are magnificent
• Your balanced IQ/EQ lets you use data for decisions and gain insight to build strong connections across the company, ensuring successful task completion
• Excited about GK8’s mission and passionate about the digital assets space and cybersecurity
• Proficient in HubSpot or similar marketing automation tools, WordPress, and Google Analytics, you bring technical expertise and a strong ability to analyze and work with numbers effectively
• You craft flawless sales enablement materials, including brochures, datasheets, and presentations, effectively communicating the requirements of our regional sales teams. Your keen aesthetic sense adds a touch of excellence to your work.
• You're not hesitant to dive in and get hands-on work done
• You’ve promoted and hosted many webinars in the past
• Event management is something you do with your eyes closed