Marketing Content Specialist

GK8 LinkedIn

תל אביב - יפו

GK8, the global leader in digital assets management and security, is actively seeking a Marketing Manager to execute our strategic marketing initiatives. This role presents a unique opportunity to shape our marketing department and contribute significantly to our global brand positioning and revenue goals.

What You’ll Do:

As the Marketing Manager, you will work closely with the VP of Marketing and various cross-functional teams to develop and employ various marketing initiatives and branding efforts to achieve the company’s goals. You must have a successful track record of executing marketing strategies in a dynamic, high-growth environment. The ideal candidate has significant expertise in content writing - ideally in the fintech area, in building awareness and developing marketing programs that drive revenue.

Build upon GK8’s brand, grow awareness, and help establish GK8 as the clear leader in the threat intelligence space.
Grow our global scalable demand gen engine by developing strong thought leadership pieces
Execute the annual marketing plan that includes a comprehensive set of targets, programs, and budgets that guide our efforts and outcomes
Build and execute a strong content strategy to increase brand awareness and support lead generation
Execute our global event plan
Develop strong cross-functional partnerships across the organization, especially with Sales, Product, and Customer Success
Ensure the messaging framework is consistently used across all customer-facing roles and assets
Clearly communicate the progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
Stay informed and understand market trends, the competitive landscape, and GK8’s key differentiators to maintain our long-term positioning and marketing strategy

Requirements:

Who You Are:

Experienced B2B marketing manager with 5+ years of experience
You have outstanding interpersonal and communication skills
You excel in EN content writing and are well-versed in fintech terminology
Your English writing and communication skills are magnificent
Your balanced IQ/EQ lets you use data for decisions and gain insight to build strong connections across the company, ensuring successful task completion
Excited about GK8’s mission and passionate about the digital assets space and cybersecurity
Proficient in HubSpot or similar marketing automation tools, WordPress, and Google Analytics, you bring technical expertise and a strong ability to analyze and work with numbers effectively
You craft flawless sales enablement materials, including brochures, datasheets, and presentations, effectively communicating the requirements of our regional sales teams. Your keen aesthetic sense adds a touch of excellence to your work.
You're not hesitant to dive in and get hands-on work done
You’ve promoted and hosted many webinars in the past
Event management is something you do with your eyes closed