Product Marketing Team Lead

Our Product Marketing team is committed to a dual mission: effectively introducing our products into the markqetplace and channeling vital market insights back into our product strategy. To accomplish this multifaceted goal, we spearhead collaborative, cross-departmental go-to-market initiatives designed to attract new business and retain and strengthen relationships with our existing customers.

Our team is dramatically growing, and to support this growth, we are looking for an experienced Product Marketing leader. As a Product Marketing Team Lead, you will oversee a team of six product marketers and manage the go-to-market strategies for their respective product suites.

If you are a natural mentor and people-centric leader, passionate about product marketing, and skilled in developing go-to-market strategies with an entrepreneurial approach, this opportunity is for you.

What You’ll Do

• Lead, mentor, support, and grow a team of five experienced product marketers.
• Own the attribution, fraud protection, privacy-centric measurement, and data collaboration suites from a marketing and GTM perspective, from strategy to, execution.
• Work alongside management, product, and customer-facing teams to spot and act on new growth opportunities.
• Develop frameworks and methodologies to empower your team and help them achieve their goals.
• Work closely with the global sales and customer success teams to educate, train, and push them toward their growth goals.
  
  

• 7+ years of experience in B2B/SaaS focused on building and executing GTM strategy.
• 3+ years of management experience within a marketing organization.
• A deep sense of responsibility for the team’s well-being and professional success.
• Exemplary communication and presentation skills.
• Outstanding planning capabilities - see the big picture and turn it into a game plan.
• Ability to lead and influence cross-functional projects and teams.
• Experience working with engineering teams and being comfortable with technical products.
• Addiction to data-driven decision-making.
• Plenty of motivation, with a positive outlook and a can-do attitude - be the person you would want to work with.
• Experience activating all types of B2B marketing strategies, tools, and channels.
  
  

• A great sense of humor.
• Entrepreneurial experience.
• Familiarity with the Marktech industry.
• Organizational and project management experience.
• Being introduced by an AppsFlyer team member.