Demand Generation Manager for B2B tech

We are a digital B2B marketing agency for tech companies and we’re looking for an experienced Demand Generation manager with a strategic mind and ability to do hands-on execution.

The Demand Generation manager will be responsible for initiating, supporting, implementing, and executing paid advertising marketing plans for our customers, and should have the ability to create high-level strategies, own initiatives, follow through with execution and optimize campaigns on an ongoing basis.

The right candidate should have at least 5+ years’ of tech-marketing experience, and have filled B2B digital marketing (or B2B growth marketing) roles in startup companies (or tech companies with small marketing teams).

The position is remote and we offer a flexible work environment that facilitates and supports professional growth and self development. This means that the ideal candidate needs to be both self-motivated but also work well as part of a dispersed team.

Responsibilities

• Plan, setup and optimize multiple marketing activities on Google, Facebook, Twitter and LinkedIn (digital, inbound and outbound)
• Develop and execute ABM, demand-generation, paid campaigns and more, to reach inbound and outbound sales opportunities
• Work on LinkedIn sales and social tools, marketing automation solutions, ad channels, and other tech solutions
• Work on top-funnel content production (articles, gated content, and more)
• Build and maintain aggregated funnel reports – tracking data and generating insights from Google Analytics, social channels, ad channels, marketing automation, and CRM systems

Required skills and experience:

• 5+ years of experience in B2B marketing, working for technology companies
• 5+ years of experience with client relations
• 5+ years experience with LinkedIn
• Excellent English required
• Experience in building and executing B2B growth plans
• Experience in developing lead generation, inbound, outbound and awareness programs in B2B markets
• Experience with outreach
• Experience with digital strategy
• Experience with tag manager technical aspects
• Experience with GA4
• Experience with hubspot - an advantage
• A wonderful combination of a team player with a customer-centric approach
• Excellent communication and project management skills
• Ability to manage multiple projects at various stages with different priorities simultaneously
• A love for the start-up pace

About Inspired Marketing

At Inspired Marketing, our mission is to provide a level playing field for B2B tech companies in the digital arena. With a team of experts who are passionate about delivering impactful results, we take a customer-centric approach that is strategic, humble, proactive, and bold.

We are obsessed with staying ahead of industry trends and using the latest technologies to drive results for our clients. Our proven approach has helped businesses achieve their goals and reach new heights.