Brand Specialist Eye Care

Purpose:

• Execution of marketing and sales strategies to optimize brand performance based on patient journey insights and market needs.
• Leading the in-field team to execute marketing & sales initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patients’ needs at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
• Effective territory & accounts management:
• Create pre-call plan using SMART objectives and execute post-call evaluation to continuously improve sales performance. Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action in order to close on every sales call.
• Optimizes coverage and frequency to key customers to maximize access and sales opportunities.
  
  

Responsibilities:

• Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc.
• Actively engage with multiple stakeholders to foster gathering of insights.
• Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate campaign content, logistic support for cycle and kick-off meetings, patient-focused solutions and multi-channel and digital campaigns.
• Share In-Field best practices, and support In Field Teams in their tactical executions to align In-Field Team activities.
• Support marketing colleagues in the development of Marketing materials, in gathering information for forecasting, KPI monitoring and budget tracking as appropriate.
• Create and execute a tailored made plan per account that will drive the account growth, in collaboration with brand manager, market access etc.
• Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
• Self-analyze of Veeva reports and CLM usage to maximize filed work.
• Differentiate AbbVie’s value proposition with health providers assigned and identify, develop, and maintain disease state experts and speakers/advocates in order to maximize brand performance.
• Bachelor’s Degree or equivalent, marketing qualifications preferred.
• Sales or customer-facing experience and/or experience of working in other functions preferred.
• Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
• Knowledge of the pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient empathy and understanding of customer needs when developing tailored messages and materials.
• Proven track record of success in selling and exceptional presentation skills
• Strong business acumen and proficient use of business tools; possesses strategic and critical thinking capabilities.
• Knowledge of basic marketing skills and principles for conducting market research.
• Digital knowledge and experience
• Operates effectively in a matrix environment.
• Leads by example; Consistently displays positive behaviors and peer coaching through changing and challenging environments.
• Preferred: Proven track record of success in sales performance within respective therapeutic areas. Commercial pharmaceutical industry experiences such as physician/account-based selling, training, managed health care or marketing preferred. English language proficiency verbally and in writing (for all non-English speaking countries).
  
  

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.