Product Marketing Manager

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.

We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.

As Product Marketing you’ll:

• Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
• Create compelling marketing content and sales enablement collaterals.
• Develop and implement GTM strategies and demand generation activities.
• Work closely with business stakeholders to maximize business potential of existing/new customers.
• Assist with competitive analysis and market research.
• Join strategic marketing workshops, international events, and customer meetings.
• You will report to the GM of the Cyber & Web Intelligence group and be part of an industry leading product management.
• The role requires handling exciting marketing activities and hands on operations.

What you should have:

• A senior marketeer with at least 4 years of experience in B2B / B2G marketing
• Track record of fast paced creation of marketing materials based on high end & diverse technologies
• Familiarity with intelligence practices and technologies – Either in the CTI or Web Intelligence domain - a big advantage
• Experience in market research, messaging, and positioning
• Ability to work independently with a strong sense of initiative
• Successful track record of collaborating with local and remote teams
• Excellent written, verbal, and visual communication skills
• Strong team player that knows how to work with other organizational departments
• A willingness to travel for at least 15%