Marketing Automation Specialist

A fast growing startup in the digital healthcare industry is looking for a CRM and Marketing Automation Specialist in Tel Aviv to join the adventure. Auzen revolutionises the world of hearing care by offering unprecedented online access to innovative hearing-aids and remote adjustment services at a highly competitive price.

Job Summary:

As our CRM and Marketing Automation Specialist, you will be the HubSpot expert, responsible for optimising our CRM strategy and crafting sophisticated marketing automation campaigns. Your exceptional knowledge of HubSpot's tools and features will drive our marketing efforts, elevating customer interactions and accelerating business growth. This is a unique opportunity to contribute to our CRM & marketing automation strategy and make a lasting impact on our company's success.

Job Responsibilities:

• Act as the go-to expert on our HubSpot, managing lifecycle marketing initiatives and leveraging the system's full potential to drive customer engagement.
• Collaborate closely with content and customer success managers to identify gaps in the customer journey, devising impactful campaigns to improve lead nurturing and customer experience.
• Manage email campaigns: from planning to execution and performance reports.
• Oversee and maintain the email database, ensuring data accuracy, segmentation, and compliance with data privacy regulations.
• Continuously evaluate data, insights to identify areas for campaign improvements and overall enhancement of funnel performance (Leads → Opportunities → Customers).
• Create, manage and optimize HubSpot workflows in order to increase marketing efficiency and performance
• Lead and train others in HubSpot, equipping team members with the skills needed to excel in their roles.

Requirements:

• Demonstrable experience in strategic marketing lifecycle optimization, showcasing your ability to enhance lead-to-customer journeys and drive results.
• Excellence in HubSpot, with hands-on experience leveraging its features to execute successful campaigns.
• A comprehensive understanding of various marketing disciplines, including digital marketing customer journey, CRM, data management, digital analytics, campaign design, and lead conversion.
• Deep understanding of digital marketing funnels.
• Comfortable diving deep into sales, customer, and marketing data, marketing automation systems, and CRM systems to gain valuable insights.
• Basic knowledge of Shopify, Prestashop, Zapier, Channable will be an advantage.
• Strong strategic thinking skills and the ability to manage multiple projects simultaneously with exceptional attention to detail.
• A proactive and self-driven approach to problem-solving, identifying opportunities for improvement, and implementing innovative solutions.