Marketing Manager (Hybrid)

Job Description – Marketing Manager

Job Overview:

Ayyeka seeks a result-driven and creative Marketing Manager to lead our communications efforts and marketing activity and contribute to the growth and success of our organization.

The ideal candidate will have a strong background in developing, implementing, and executing comprehensive marketing strategies, managing campaigns, driving brand awareness, and creating compelling content across various channels and platforms.

Responsibilities: 

1.     Strategic Marketing Planning:

a.     Develop and manage comprehensive communication strategies in aligned with organizational goals.

b.    Collaborate with internal stakeholders for consistent messaging across all channels.

c.     Conduct market research and analysis to identify trends, customer preferences, and competitive landscape and translate insight into actionable strategies.

2.     Campaign Management: 

a.     Plan and execute integrated marketing campaigns across diverse channels, including digital, social media, email, and traditional channels.

b.    Collaborate with cross-functional teams, including product and sales, to ensure seamless execution of campaigns and product alignment regarding positioning and organizational goals.

3.     Content Creation & Management:

a.     Talk directly with Ayyeka partners and clients to receive product feedback and collect project information to create marketing content. 

b.    Develop and create engaging and impactful content for various channels, including press releases, articles, newsletters, case studies, blog posts, PowerPoint presentations and social media.

c.     Develop and create standardized company and product presentations.

d.    Ensure content aligns with brand messaging and resonates with the target audience.

e.     Manage and share marketing materials with internal and external stakeholders.

4.     Brand Development

a.     Maintain and enhance the company’s identity and messaging.

b.    Develop and enforce brand guidelines across all marketing materials.

c.     Organize and execute webinars for Ayyeka’s clients and partners.

5.     Digital Marketing

a.     Oversee digital marketing efforts, including website management, SEO, SEM, and social media.

b.    Monitor and analyze digital marketing performance metrics and optimize strategies for maximum impact.

6.     Digital and Social Media Management:

a.     Oversee the company’s presence on digital platforms and social media.

b.    Develop and implement social media campaigns to increase brand awareness and engagement.

c.     Monitor online conversations and respond to comments or inquiries in a timely manner.

7.     Analytics & Report

a.     Plan and manage the marketing budget.

b.    Monitor, analyze and report on marketing initiatives' return on investment (ROI).

Qualifications:

1.     Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.

2.     Proven experience in marketing/communications for at least 5+ years, with a track record of successful campaign management and brand development.

3.     Strong analytical and organizational skills.

4.     Excellent written and verbal communication skills, especially in English. A native English speaker is a plus.

5.     Proactive attitude towards continuous learning, with the ability to adapt to evolving responsibilities and technologies.

6.     Proficiency in digital marketing, website management, marketing automation tools and analytics.

7.     Ability to stay current with industry trends and best practices.

8.     Proficient with Microsoft Office Suite (especially PowerPoint) and CRM systems for email campaigns and newsletters.

9.     Experience in IoT/wireless communication/telemetry is a big plus.

10. Experience in water/critical infrastructure/environmental technologies is a plus.

Want to be part of our team? Then, send us your application/CV at [email protected].

About Ayyeka:

Ayyeka is a dynamic high-tech company at the forefront of providing innovative solutions for the critical infrastructure market. Our global reach extends across the Americas, Europe, and the Middle East, with most of our valued partners and clients located overseas. Ayyeka's cutting-edge technology is a distinctive fusion of ruggedized hardware, advanced firmware, and software enriched with embedded AI capabilities.

In a world focused on climate change and new regulations, Ayyeka begins a promising journey with significant growth potential. Globally, clients benefit from our unparalleled solution, using it to digitize and intelligently manage remote assets, overcome environmental challenges, comply with regulations, and actively contribute to a sustainable future.

Location:

Jaffa 206, Jerusalem - 7 Minutes walking distance from the Train Station Yitzhak Navon

(Tel Aviv – Jerusalem line)