Digital Marketing Coordinator (Temporary Position)

We are currently seeking a Digital Marketing Coordinator on a temporary basis, serving as a substitute for an employee on sick leave, for an estimated period of 6-8 months. This position offers the unique opportunity to potentially transition to a permanent role within the company, subject to performance and business needs. The ideal candidate will be deeply passionate about marketing and possess extensive experience in marketing automation, with a knack for engaging customers and propelling inbound leads through the marketing funnel. A solid foundation in digital marketing is crucial, encompassing areas such as website performance, lead nurturing, SEO, PPC campaigns, and performance optimization.

Key Responsibilities:

• Administer HubSpot to ensure effective tracking and lead management across the marketing funnel, coupled with comprehensive reporting on outcomes and account performance
• Oversee the management of Labguru’s website, including the design of new web pages and landing pages, ensuring these pages effectively convert new leads. Conduct A/B testing and continuous page optimizations as necessary
• Formulate and execute holistic marketing initiatives from inception, with a focus on continuous evaluation and enhancement of their effectiveness
• Spearhead innovative marketing strategies, including but not limited to webinars, sponsored programs, email campaigns, and lead nurturing practices
• Establish and maintain robust tracking systems, ensuring regular compilation and presentation of performance reports
• Manage email marketing automation, workflows, and integrations, designing customer journeys tailored to various personas within our marketing automation ecosystem
• Foster a positive and collaborative relationship with the sales operations team, ensuring seamless cooperation
• Enhance and refine the marketing technology infrastructure to improve our ability to segment, target, and engage with prospects and customers
• Provide insightful reporting, dashboards, and data analyses to support data-driven decision-making across marketing and sales teams
  
  

• A minimum of 2 years of experience in marketing is required
• Proficiency in marketing operations with a strong preference for candidates experienced in HubSpot
• Experience in a B2B marketing environment is preferred
• A proven track record in managing online campaigns across various platforms, including but not limited to Google AdWords, LinkedIn Ads, and YouTube
• Manage and oversee the performance of SEO agencies to ensure the effectiveness of SEO strategies and the achievement of desired search engine rankings
• Demonstrated ability to deploy effective marketing strategies incorporating segmentation/personalization, automation, messaging, conversion optimization, and other critical marketing techniques, both online and offline
• Team-oriented individual with strong leadership capabilities and the ability to effectively direct others
• Sharp understanding of market trends and an ability to learn rapidly
• Exceptional execution skills, with a metrics-driven mindset for problem-solving and strategic planning
• Excellent proficiency in written and conversational English is essential