Marketing Content Writer

We are seeking an experienced and talented marketing content writer to join our marketing content team and be part of working on a diverse range of marketing projects in the B2B area. The marketing content team is responsible for creating content for different marketing campaigns and projects, to support all stages of the marketing funnel. In addition, the team is supporting a wide range of communication needs, including client communication, product marketing, internal communication and more. We utilize different content strategies, working with all marketing channels and platforms to meet the company marketing KPIs. From education to selection, from brand awareness to lead-gen campaign, the content team is working on multiple projects, drafting market reports and byline articles, product related communications, sales collateral, digital content including landing pages, website and ads, and more. By joining our team, the content writer will enjoy the opportunity to work on a wide range of projects in a regional as well as global scale: case studies and presentations, industry reports and articles, videos and tutorials, social media campaigns and others. In this position the marketing writer will be working closely with the marketing design and the video teams, as well as with different stakeholders across all company departments.

The ideal candidate will have extensive professional experience as a marketing content writer for B2B companies and products, in the global high-tech industry, and solid marketing knowledge and expertise. The candidate must be highly organized and have the ability to manage multiple projects simultaneously and complete high-quality work on tight deadlines.

• This position located in our offices in Israel.

Responsibilities:

• Conceptualize and write different types of content, ensuring a consistent, compelling narrative, style and brand voice in alignment with company’s marketing strategy and core messaging.
• Conduct research, using external and internal resources, to gain in-depth understanding of different aspects of our platform as well as the rapidly evolving global ecommerce industry.
• Work with teams across the company, across different departments and regions, to support their marketing and communication needs.
• Deliver effective and impactful content on a variety of projects including market reports, white papers, content for the website, social media posts, newsletters, digital campaigns, case studies, presentations and others.
• Work with our video team and product teams on creating different videos and tutorials.
• Work with our design team to create high quality marketing assets.
• Continually refine and improve content based on feedback and analytics.
• Follow the editorial calendar and marketing plan, collaborating with other members of the marketing team, to ensure timely delivery of materials.
• Complete high-quality work on tight deadlines

Requirements:

• English mother tongue level- ( must)
• Proven record of excellent writing demonstrate(d in a professional portfolio.
• An experienced marketer, with vast understanding of the B2B and technology worlds and a minimum of 3 years of work experience as a content writer for B2B SaaS companies
• Experience in writing video scripts, including tutorials – an advantage.
• Experience in writing top of funnel content including thought leadership marketing materials.
• Experience in creating content for B2B lead generation campaigns.
• Familiarity and understanding of SEO best practices – an advantage.
• A storyteller by nature, with passion for written word and winning copy; ability to turn complex information into engaging content.
• Curious and a quick learner, with a good grasp of technical concepts and big-data analysis, that can turn numbers into a compelling story.
• Previous experience following and analyzing marketing briefs, translating them into effective content.
• Ability to focus on the details while seeing the bigger picture and envisioning the outcome.