Head of Retention & Life-cycle marketing

A growing successful startup with leading apps in the field of design is looking for a Product Engagement Lead: a strategic leader to champion the product's user journey and retention marketing efforts.

If you are a seasoned life-cycle marketing expert with a passion for creativity, strategic thinking, and leadership, we invite you to play a pivotal role in shaping the future of user journeys.

Responsibilities:

• Devise and implement strategies to boost repeat revenue, motivating customers for incremental purchases
• Lead and optimize retention channels, encompassing in-app, email, SMS, and related strategies, including hands-on marketing automation work
• Provide strategic direction for digital products, and marketing to enhance overall user journey

Requirements:

• High command of marketing automation or email marketing tools - a must
• Proven track record in driving substantial growth in revenue through retention strategies
• Demonstrated leadership abilities, fostering effective collaboration across diverse functions
• Deep understanding of customer motivations, with an emphasis on identifying opportunities for retention-focused initiatives
• Innovative mindset, capable of reconceptualizing goals and daily operations to drive retention success
• Analytical prowess, skilled at asking the right questions and extracting actionable insights from data
• Aesthetic sensibility with a keen eye for design and strong copywriting skills