International Marketing Manager - Asia

Tasks & Responsibilities:

• Responsible for planning, developing, and executing all Asia region marketing plans alongside the distributors (regional and per market).
• Find the key objectives and goals per market and build a plan to achieve them.
• Responsible for analyzing and finding growth opportunities for the brand in the markets.
• The primary point of contact for the market in all Marketing related topics.
• Strategic Product Development Leadership: developing and executing a forward-looking, data-driven product development strategy. Identify emerging market trends, consumer behaviors, and competitive dynamics to formulate innovative product development initiatives. Collaborate with the relevant global teams, leveraging market research and competitor analyses to inform innovative initiatives. Oversee the entire product lifecycle.
• Keep track of current sales status and objectives for the markets.
• Responsible for all new product launches – plans and execution for the Asian region.
• Identify trends and concerns to bring relevant innovation for product and marketing in the region.
• Keep track of main competitors within the region.
• Develop marketing materials to support launches and other initiatives compatible with Asian consumer's concerns and mentality.
• Align with all other departments and make sure they are ready to support the launches and initiatives for the market and are in the know on all the marketing initiatives.
• Ongoing daily communications with distributors regarding marketing matters (feedback, support, promotions, products, salon programs, campaigns).

Requirements:

• Minimum 5+ years of similar experience in an International CPG brand marketing (Cosmetics – Advantage).
• Good understanding of Asian culture, mentality, trends- Strong advantage.
• English - Fluent written and verbal.
• Experience working with Asian countries - Strong advantage.
• Bachelor's degree in communications/marketing.
• Proven experience managing marketing budgets.
• Experience planning strategic marketing plans for international countries: product launches, promotions, programs.
• Experience analyzing and developing new products for specific market needs.

CV: [email protected]