Head of User Acquisition

We are looking for an experienced, passionate and strategy-to-execution Head of UA to join our Growth team and take on our paid media channels and build the UA team from the ground up.

Why we know this is an amazing opportunity:

1. You get to build, shape and scale WeSki’s User Acquisition team
2. You will own channels that are a core part of the company’s strategy and business plan
3. You will collaborate with many different disciplines such as creative, content, SEO, partnerships, product and more
4. You will have to think outside the box, innovate, test, succeed, fail and learn
5. You will have a clear and direct impact on the company’s business growth

Who we are:

Weski, the world's first self-service platform for booking an entire ski trip in just a couple of clicks, is growing and fast. Doubling our scale YoY as we’ve been doing is definitely nice, but our eyes are on the prize and that prize is to become a $1B company.

Who You Are:

• At least 7 years of experience advertising with Google Ads (Search, Youtube, Display), Facebook Ads, TikTok Ads in global markets
• Experience with managing large budgets (more than $10M per year)
• At least 2 years of experience in people management
• Familiarity with advanced measurement and testing frameworks such as attribution models, incrementality testing and MMM
• Proven experience in launching and efficiently scaling paid media channels
• You are a self-starter with a proactive attitude, taking initiative and seeing projects through from start to finish.

Not mandatory, but it’ll be great if you also have:

• Experience in tracking, measurement and reporting infrastructure (e.g. GTM, Data studio, GA4, Mixpanel)
• Experience working with CRMs
• Past skiing experience
• Experience in the TravelTech industry

Responsibilities:

• Hire, onboard, manage and mentor the other UA team members when the need arises
• Own paid media strategy - Collaborate with the different stakeholders across the company to plan and execute WeSki’s paid strategy across all channel
• Ideate, plan, launch, measure, scale, and optimize new countries, funnels, channels, concepts and test plans
• Lead all day-to-day aspects of the paid activities (copy, creative, analysis, decision-making)
• Set the teams’ KPIs, priorities and project plans - and ensure outstanding delivery
• Make sure the team and WeSki as a whole are at the forefront of UA technologies, strategies and best practices
• Create a robust measurement and reporting infrastructure for the UA team for KPI monitoring and decision-making

About WeSki:

We are disrupting the traditional $80 billion ski travel industry with the world's first self-service platform for booking an entire ski trip in just a few clicks. Our unique dynamic package technology empowers customers to plan, compare, book, and fully customise their ski holiday by providing real-time prices and availability for millions of ski trip combinations.

Our technology connects to thousands of suppliers to provide customers with a one-stop-shop solution to book everything they need for their ski holiday, including flights, airport transfers, accommodations, ski lift passes, ski gear rental, and more.

Once skiers are on their trip, our technology provides a stress-free experience by coordinating all trip components so skiers can relax and enjoy their ski holiday without worrying about the logistics.

We partner with over 80 ski resorts (and counting) across 10 countries and have sold over 60,000 ski holiday packages to skiers worldwide.