Website Marketing Specialist

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner.

Cato is the brainchild of networking and security pioneers Shlomo Kramer (Check Point, Imperva) and Gur Shatz (Incapsula.) Cato Networks has raised $773 million dollars since 2015, achieving Centaur status with $100M+ in ARR, and a valuation of $3 billion dollars.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform and is on a fast track to becoming the worldwide market leader – don’t miss it!

We are looking for a highly motivated and experienced website marketing manager to join our Growth marketing team. The ideal candidate will have a proven track record of successfully managing a B2B website from technical, content and UX standpoints and executing on-page SEO optimization. They will own the company website, taking responsibility for its content management, technical upkeep, SEO and CRO optimization, while providing insights into website analytics. In this position, you will have a chance to make a significant impact on the company’s lead generation via the company’s website.

Responsibilities

• Content management
• Website updates
• Point of contact for all website issues
• Managing the partner portal
• Assisting in creating website analytics and tags for reports
• Working with our development company to constantly improve the performance of the website – UX and SEO
• In charge of all technical and on-page SEO efforts, tracking rankings in Google Search, working with our SEO agency
• Work closely with cross-functional teams, including Growth, operations, and content, to understand their objectives and integrate them into the website strategy.
• Act as a liaison between stakeholders and the web development team, ensuring seamless communication and timely execution of website updates.
• Continuously analyze user journeys and behaviors to identify areas for improvement in the website's user experience.
• Lead initiatives to optimize conversion rates, reduce bounce rates, and improve overall user satisfaction.
• Implement A/B testing and other CRO techniques to validate hypotheses and enhance website performance.
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Requirements

• Experience in managing website CMS – managing WordPress sites
• Experience focused on on-page SEO, web conversion rate optimization to improve lead generation
• Experience with Google Tag Manager and GA4, knowledge of the different reporting capabilities and how to implement website tags and pixels.
• Basic Understanding of UX principles and front-end basics: HTML, CSS, JS.
• Understanding of website development, security, and maintenance practices
• Familiarity with SEO tools such as Google Search Console, SEMrush, RankRanger (or similar)
• Innate attention to detail