עדיין מחפשים עבודה במנועי חיפוש? הגיע הזמן להשתדרג!
במקום לעבור לבד על אלפי מודעות, Jobify מנתחת את קורות החיים שלך ומציגה לך רק משרות שבאמת מתאימות לך.
מעל 80,000 משרות • 4,000 חדשות ביום
חינם. בלי פרסומות. בלי אותיות קטנות.
Purpose & Overall Relevance For The Organization
- To build the adidas brand in digital channel as the best sports brand in Israel
- Digital Implementation: to provide full support in the execution of marketing campaign in digital aspect
- Processes: Input into and implement processes that enable the digital team to follow the marketing plans
- Budget: Follow the digital budget as set per the marketing plan
Planning and Execution
- Work close with Director Brand Activation to develop digital plan according to marketing strategy for adidas focusing on social media, website & consumer activation to continuously build brand equity, and maximize the impact of sports promotion or product launch.
- Monitor competitor and provide input to support marketing strategy against competitor
- Support non-campaign products through own/earn social media platforms and brand websites
- Analyze and evaluate campaign effectiveness with supporting data and references
- Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions
- Management of MWB spend reports and tracking sheets; follow internal finance procedures; on-going commitment and payment request forms management
- Develop digital content/material
- Recommendation of digital content from global materials + recommendation on local adaptation
- Establish close communication with global
- Working closely with agencies and media for own budget & earned media
- Develop and monitor media plans – work closely with advertising/digital agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
- Develop close relationships with key partner
- Get regular updates for adidas about any new media opportunities
- Maintain a good understanding of the media market / prices
- Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
- Develop and execute the digital plan; work with partners for project implementation
- Any ad-hoc duties as assigned by immediate supervisor or Department Head
- Traffic and conversion
- Sales & comp sales
- NPS
- MWB Management
- Key interfaces (internal): CtC, BA, Channels, Global Digital Teams/Newsrooms
- Key interfaces (external): Global Brand Communications, agencies, suppliers
- Outlook: Fair
- Word: Fair
- Excel: Fair
- Powerpoint: Good
- Strong knowledge and background of the sports
- Deep understanding of functional sports products – footwear / apparel
- A sports enthusiast
- A passion for and an understanding of sports
- Effective communication skills
- Strong negotiation skills
- Interpersonal skills
- Organizational skills
- Time management
- Pressure management
- Excellent spoken and written English
- 7+ years’ experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands
- A university degree in Multi-media / Marketing or a related field is needed
במקום לעבור לבד על אלפי מודעות, Jobify מנתחת את קורות החיים שלך ומציגה לך רק משרות שבאמת מתאימות לך.
מעל 80,000 משרות • 4,000 חדשות ביום
חינם. בלי פרסומות. בלי אותיות קטנות.
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