Manager Digital Activation- Maternity Cover

Purpose & Overall Relevance For The Organization

• To build the adidas brand in digital channel as the best sports brand in Israel
• Digital Implementation: to provide full support in the execution of marketing campaign in digital aspect
• Processes: Input into and implement processes that enable the digital team to follow the marketing plans
• Budget: Follow the digital budget as set per the marketing plan
  
  

• Work close with Director Brand Activation to develop digital plan according to marketing strategy for adidas focusing on social media, website & consumer activation to continuously build brand equity, and maximize the impact of sports promotion or product launch.
• Monitor competitor and provide input to support marketing strategy against competitor
• Support non-campaign products through own/earn social media platforms and brand websites
• Analyze and evaluate campaign effectiveness with supporting data and references
• Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions
  
  

• Management of MWB spend reports and tracking sheets; follow internal finance procedures; on-going commitment and payment request forms management
  
  

• Develop digital content/material
• Recommendation of digital content from global materials + recommendation on local adaptation
• Establish close communication with global
• Working closely with agencies and media for own budget & earned media
• Develop and monitor media plans – work closely with advertising/digital agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
• Develop close relationships with key partner
• Get regular updates for adidas about any new media opportunities
• Maintain a good understanding of the media market / prices
• Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
• Develop and execute the digital plan; work with partners for project implementation
• Any ad-hoc duties as assigned by immediate supervisor or Department Head
  
  

• Traffic and conversion
• Sales & comp sales
• NPS
• MWB Management
  
  

• Key interfaces (internal): CtC, BA, Channels, Global Digital Teams/Newsrooms
• Key interfaces (external): Global Brand Communications, agencies, suppliers
  
  

• Outlook: Fair
• Word: Fair
• Excel: Fair
• Powerpoint: Good
  
  

• Strong knowledge and background of the sports
• Deep understanding of functional sports products – footwear / apparel
• A sports enthusiast
• A passion for and an understanding of sports
• Effective communication skills
• Strong negotiation skills
• Interpersonal skills
• Organizational skills
• Time management
• Pressure management
• Excellent spoken and written English
  
  

• 7+ years’ experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands
• A university degree in Multi-media / Marketing or a related field is needed