Director of Demand Generation

ThetaRay is the leading provider of AI-based Big Data analytics.

We are dedicated to helping financial organizations combat financial crimes through money laundering and facilitating malicious crimes such as terrorist financing, narco-trafficking, and human trafficking which negatively impact the global economy. Our Unsupervised and Semi-Supervised Intuitive AI solutions enable clients to manage risk, detect money laundering schemes, uncover operational issues, and reveal valuable new growth opportunities.

ThetaRay is seeking a talented and driven Demand Generation Director. Reporting to the CMO, you will be responsible for driving a predictable, scalable, and repeatable pipeline and revenue across paid advertising, email marketing, web optimization, and more. The Director of Demand Generation will translate knowledge of the industry, the buyer audience, and marketing objectives into a comprehensive demand generation strategy that delivers awareness, conversions, and sales leads.

Responsibilities:

• Translate marketing objectives into clear performance strategies and programs that align with company goals
• Own the funnel by developing the channel plans, conversion paths, nurturing, and routing practices that maximize marketing revenue contribution
• Design end-to-end campaigns that engage prospects in a fully integrated buying experience across digital, social, and event marketing to meet desired growth outcomes. Define common campaign themes, structure, and elements to be used across the global organization
• Collaborate with product marketing, content writers, and other internal and external stakeholders to build high-quality campaign content
• Maintain a feedback loop between the Marketing and Sales teams to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
• Test and define new approaches and channels to reach and engage ThetaRay’s key audiences
• Develop systems to measure and track metrics surrounding all demand generation efforts, including the identification of KPIs in order to optimize strategies
• Continuously improve the efficiency of the delivery of demand generation programs
  
  

• Minimum 6 years experience designing, implementing, leading, and scaling strategies that drive pipeline creation and revenue growth. Bonus points if it’s for an app or B2B SaaS company
• Track record of hitting aggressive growth goals
• Experience owning, testing, and optimizing messaging across a mix of marketing channels — including email, digital advertising, SEO, webinars, social, events, paid media, and more
• Deep domain experience in digital marketing and different ABM approaches
• Familiarity with HubSpot and Salesforce required
• Experience establishing and leading marketing strategy in a dynamic and fast-paced environment
• Talent to be both strategic and hands-on, with a strong ability to coordinate stakeholders internally and externally to accomplish work and optimize outcomes
• A natural eye for detail and a mind that is experimental, analytical, and creative