Marketing Content Lead

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

Stratasys, a leader in additive manufacturing technology, is seeking a highly motivated and skilled Marketing Content Lead to join the Product Marketing Team. The ideal candidate should have experience with proven marketing and content creation expertise.

Key Responsibilities:

Product launch:

• Conceptualize new product positioning relative to existing products and the customer's perspective.
• Collaborate with product, marketing, and PR teams to create all product launch related assets including brochures, web pages, data sheets, case studies, etc.
• Work with global teams on product launch calendar and advise on regional strategy.
• Review and direct designs for catalog layout, web pages, flyers, and emails.

Content strategy & content development:

• Develop and manage the dental vertical content calendar across different communication channels including the Stratasys website, social media, and external trade publications.
• Craft compelling and value-added content such as eBooks, blogs, emails, testimonials, and case studies.
• Leverage opportunities to tell creative, proactive stories outside of launches.
• Manage external and internal content creators.

Website Content Management:

• Drive the creation of new digital assets and ongoing optimization of website content, ensuring it resonates with the target audience and supports the customer journey.
• Create landing pages to support campaigns.

Campaign Oversight:

• Collaborate with internal service providers and working with external vendors to create and ensure successful execution of multi-touch campaigns.
• Coordinate closely with cross-functional teams to ensure alignment and integration of campaigns with overarching marketing strategies.

Stay abreast of emerging technologies and trends within the dental industry, evaluating their potential for integration into existing marketing strategies.

Qualifications:

• High level English speaker with exceptional written and verbal communication skills.
• 7+ years of demonstrated experience in marketing
• 3+ years proven track record writing for print media (brochures), social media, web pages.
• Experience planning and executing integrated marketing campaigns managing vendors including graphic designers, content writers, marketing agencies.
• Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with cross-functional teams and liaise successfully in a complex organization.
• Creative mindset coupled with a strategic approach to content development.
• A confident self-motivated team player with a can-do attitude
• Ability to travel 10% of the time