Mobile User Acquisition Manager

Description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

• Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
• Constant conversion performance improvement by A/B testing ad copy and creative types
• Make recommendations on campaign enhancements including retargeting, bid automation, etc
• Provide regular reporting and analysis of campaign performance
• Identify new opportunities, plan, test and implement new customer acquisition channels
• Help influence the strategy for several key digital marketing initiatives
  
  

• +2 years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company’s social media efforts)
• Exceptional analytical and quantitative skills, Strong Excel skills
• Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
• Good working knowledge of current best practices in paid traffic
• Fluent Verbal and Written English Skills required
• A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus
  
  

• Passion for mobile or free-to-play gaming
• Understanding of mobile attribution