Senior Marketing Manager
Mend.io
- גבעתיים
The Company: Mend is passionate about safeguarding the applications that power our digital world. We are a fast-growing company with a vision for building next-level application security that developers and security teams both love to use. We have offices in Boston and Tel-Aviv as well as a global workforce of remote workers.
Our Culture Is Open, Inclusive, And Engaging, And We Work Hard To Foster a Company Where Everyone Feels Valued. Mend Is a Company That Lives By Its Values
- We are passionate about excellence
- We see the world from the customer perspective
- We are better together
This dynamic role is all about amplifying our brand voice through powerful content, mainly webinars, and working with publications and foundations in our space. In this role, you’ll be responsible for identifying and building work plans with key publications and foundations in our space to leverage their audience as a content distribution channel. You’ll also be responsible for crafting captivating webinars by working together with our experts in the product, R&D, and CS teams, and exploring opportunities to work with industry heavyweights to grab the attention of our target audience.
Join us and become the voice that expands our reach and fuels our growth!
You Will Need To Do
- Planning and execution of webinars on different platforms and publications
- Managing webinars from end to end – including content development, promotion, and post-webinar activities.
- Work with key publications and foundations to create brand awareness, market education, and lead generation.
- Planning and executing end-to-end programs to run on external platforms to increase brand visibility, and generate leads.
- Researching and looking for new demand-creation opportunities.
- Develop and maintain relationships with external vendors and communities.
- Excellent spoken and written English.
- 5+ years of professional hands-on experience in marketing in B2B tech company.
- Strong program management skills and experience: Lead end-to-end program management, from planning – execution to delivery – ensuring timely and successful execution.
- A proven track record of delivering measurable results through the implementation of successful marketing programs.
- Experience working with Marketo \ Hubspot, Salesforce – an advantage
- Experience in developer tools space – an advantage
- Understanding the audience of developers and security leaders – an advantage
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