Product Marketing Manager

Who is ZoomREI?

A leading one stop-shop real estate investment company specializing in the US residential market.

Our innovative approach integrates cutting-edge strategic marketing investments and a great system to pinpoint high-value opportunities, guaranteeing sustained profitability.

Operating across over 6 US markets, we trailblaze a unique model where property acquisition, fix and flip, marketing, and finance converge seamlessly, managed from Israel with dedicated on-the-ground support in the US.

Why us?

Influence – enjoy a dynamic work environment that embodies innovation and creativity, bring your ideas to the table. Be part of a team where your ideas matter here - we value and nurture each unique perspective.

Grow – professionally with your role, with the growing company and the team and evolve with ongoing learning opportunity. We will support you to be your best self.

The team – we go together, and we are awesome. Our people are good in heart, and good in what they do. Have fun and be surrounded by pros at the same time!

The Role

As a Senior Product Marketing Manager, you will play a pivotal role in driving the growth of our service by developing and executing strategic marketing initiatives. You will collaborate with cross-functional teams, conduct market research, and leverage data-driven insights to inform your decisions. Your responsibilities will span from developing marketing collateral to optimizing user funnels, ensuring that our product remains at the forefront of the industry.

Be Accountable For:

● Lead the creation of marketing assets, including landing pages, websites, funnels, and other promotional materials.

● Analyze and optimize the user funnel and journey based on data, growth opportunities, market research, and user needs.

● Conduct research on target personas, buyer needs, and the purchasing decision process to deepen understanding of the buying audience.

● Stay informed about industry trends and conduct competitive analysis to inform marketing strategies and differentiate our service.

● Collaborate with cross-functional teams, including product management, sales, and content creation, to ensure seamless execution of marketing initiatives.

● Cultivate and manage customer relationships to gather insights, testimonials, and success stories for use in marketing materials.

● Drive and measure inbound and outbound campaigns in collaboration with the marketing team for demand generation, content creation, and design.

● Communicate effectively with multidisciplinary teams, including marketers, developers, designers, analysts, and content creators.

The Right Person:

● Proven track record with at least 3 years of experience as a Product Marketing Manager in high-tech companies.

● Work experience in a data-driven and analytical environment, with a focus on collecting and analyzing both quantitative and qualitative user data.

● User Experience (UX) orientation and a deep understanding of consumer product dynamics (B2C).

● Project management experience - big advantage

● Demonstrated experience in building marketing assets, including ads, landing pages, mini-sites, email marketing, in-app content, tutorials, and onboarding wizards.

Working days: Sunday-Thursday, hybrid and flexible, 2-3 working days from the office between 14:00-22:00.