PPC Expert

About us:

Zap group is proud to be the largest group of consumer websites in Israel. The group manages dozens of leading consumer websites of varied content worlds. The group's websites offer visitors a convenient searching experience, with various advanced tools that enable consumers to take wise decisions. Zap Group provides a broad and rich platform for owners of small and medium-sized businesses in Israel that assists them with growing and getting bigger.

We are looking for our next PPC specialist for the Zap Price Comparisons Website.

About The Role:

- Increase traffic and conversions rate for Zap Price Comparisons

- Construct, manage and optimize a wide range of performance tuner campaigns at Google, Facebook, Instagram, TikTok, etc.

- Analysis and optimization of campaigns in order to increase Conversions rate, reduce costs and increase return on investments.

- Conducting A/B testing, Market research, and creating monthly (internal) reports.

Requirements:

5 years experience in managing and creating PPC campaigns.

Strong knowledge of online marketing and good understanding of major marketing channels especially Google, Facebook and Tik-Tok

Managing and optimizing large-scale campaigns, in a variety of verticals.

Knowledge of account KPI selection, measurement, and reporting

-Strong analytical skills, data-driven, decision-making, and technical ability.

-Excellent interpersonal skills, initiative, and out of the box thinking