Marketing Content Manager

Who we are:

Allot is an established industry leader in network intelligence and security solutions for service providers and enterprises around the world.

We believe in giving our Tier-1 customers around the world real value by offering them cutting-edge solutions that make their networks smarter and their users more secure.

At Allot, you’ll have the opportunity to develop professionally and personally in a dynamic environment with like-minded people who always go the extra mile to succeed.

What we’re looking for:

We are seeking a highly skilled and experienced Content Manager to join our dynamic Marketing team. As a Content Manager, you will play a pivotal role in shaping and executing our content strategy. Your primary focus will be on creating, curating, writing and managing content related to intelligence and cybersecurity solutions , targeting diverse audiences, including CSP (communication service providers) and enterprise customers and prospects. The ideal candidate will have at least 10 years of content management experience, English proficiency, and a proven track record of producing high-quality content across various formats.

What you’ll do:

• Content Creation: Develop compelling and informative content across a range of formats, including positioning documents, software data sheets, blogs, reports, articles, and more, to effectively communicate our value proposition in the intelligence and cybersecurity space.
• Audience Targeting: Understand and segment our target audience, including Account-Based Marketing (ABM) efforts, to tailor content for specific customer segments and personas.
• Content Strategy: Collaborate with cross-functional teams to develop and execute a comprehensive content strategy that aligns with business goals and objectives.
• Content Repository Management: Maintain a centralized content repository, ensuring content is organized, up-to-date, and easily accessible for internal and external stakeholders.
• Content Distribution: Plan and execute content distribution strategies across various channels, including our website, social media, email marketing, and other digital platforms.
• Campaign Management: Coordinate content-driven marketing campaigns, measuring and analyzing their effectiveness to make data-driven adjustments for improved results.
• SEO and Keyword Optimization: Apply SEO best practices and keyword research to enhance the discoverability of our content and improve search engine rankings.
• Team Collaboration: Work closely with designers, subject matter experts, and other stakeholders to ensure content accuracy, consistency, and visual appeal.

What you should have:

• Minimum of 10 years of professional content management experience.
• English proficiency speaker with exceptional writing and editing skills.
• Proficiency in producing a wide range of content types and styles.
• Experience with Account-Based Marketing (ABM) content strategies.
• Understanding of telecom industry and cybersecurity
• Proven ability to manage content repositories and distribution channels.
• Proficiency in SEO and keyword optimization.
• Excellent project management and organizational skills.
• Familiarity with telecom industry trends and technology is a plus.