Head of Marketing

As the Head of Marketing, you’ll lead our brand’s positioning and messaging, while overseeing all content across diverse channels. You’ll play a pivotal role in creating, driving and  implementing comprehensive media strategies that elevate the brand’s presence across key channels. 

We are looking for someone who has experience in a product company, that has a strong passion for growth marketing, and can focus on creating high-impact activities that deliver tangible ROI.

You’ll be essentially driving the creation and execution of the marketing plan, while owning the company’s strategic growth. 

Responsibilities: 

• Lead corporate positioning and messaging by translating product functionality and technical details into user benefits and values
• Conduct research on Truvid’s customer profiles (personas) and market insights to ensure the product story is crafted to deliver maximum value
• Develop and produce content and tools across various channels, encompassing branding, case studies, press releases, testimonials, webinars, videos, articles, etc
• Create thought leadership materials aimed at accelerating Truvid’s business momentum and enhancing customer engagement
• Communicate our solutions' portfolio to customers and partners through external communication channels
• Conduct ongoing competitive analysis, market research, and gather customer insights
• Maintain and optimize annual marketing plans that include a comprehensive set of targets, programs, budgets, and staff that guide our efforts and outcomes

Qualifications: 

• Minimum of 5 years experience as a Marketing Manager in a B2B SAAS company, with an excellent track record of growth operations 
• Experience marketing to a global market. Adtech experience - added bonus
• Hands-on attitude and adept at multitasking
• Must be a self-starter who truly enjoys working in a fast-paced software startup like environment
• Ability to build end-to-end plans and manage execution across cross-functional teams
• Excellent command of the English language (both written and spoken)
• In-depth familiarity with marketing automation and CRM tools, particularly HubSpot – an advantage
• SEO best practices familiarity – an advantage
• Excellent interpersonal skills
• Strong presentation and storytelling skills.

About Truvid

Our mission is to connect inspiring content creators to publishers and brands so their message expands to new audiences. We are passionate about the power of high-quality video content that creates real value in audiences' lives because the world needs more feel-good content. We love working with creators, publishers, and advertisers that share our passion and understand that prioritizing content quality translates to revenue growth.

Location: HQ - Ra’anana  

Hybrid options: Available

Please submit your resume in English