Head of Marketing

חזרה למשרות

Truvid LinkedIn

רעננה

As the Head of Marketing, you’ll lead our brand’s positioning and messaging, while overseeing all content across diverse channels. You’ll play a pivotal role in creating, driving and implementing comprehensive media strategies that elevate the brand’s presence across key channels.

We are looking for someone who has experience in a product company, that has a strong passion for growth marketing, and can focus on creating high-impact activities that deliver tangible ROI.

You’ll be essentially driving the creation and execution of the marketing plan, while owning the company’s strategic growth.

Responsibilities:

Lead corporate positioning and messaging by translating product functionality and technical details into user benefits and values
Conduct research on Truvid’s customer profiles (personas) and market insights to ensure the product story is crafted to deliver maximum value
Develop and produce content and tools across various channels, encompassing branding, case studies, press releases, testimonials, webinars, videos, articles, etc
Create thought leadership materials aimed at accelerating Truvid’s business momentum and enhancing customer engagement
Communicate our solutions' portfolio to customers and partners through external communication channels
Conduct ongoing competitive analysis, market research, and gather customer insights
Maintain and optimize annual marketing plans that include a comprehensive set of targets, programs, budgets, and staff that guide our efforts and outcomes

Qualifications:

Minimum of 5 years experience as a Marketing Manager in a B2B SAAS company, with an excellent track record of growth operations
Experience marketing to a global market. Adtech experience - added bonus
Hands-on attitude and adept at multitasking
Must be a self-starter who truly enjoys working in a fast-paced software startup like environment
Ability to build end-to-end plans and manage execution across cross-functional teams
Excellent command of the English language (both written and spoken)
In-depth familiarity with marketing automation and CRM tools, particularly HubSpot – an advantage
SEO best practices familiarity – an advantage
Excellent interpersonal skills
Strong presentation and storytelling skills.

About Truvid

Our mission is to connect inspiring content creators to publishers and brands so their message expands to new audiences. We are passionate about the power of high-quality video content that creates real value in audiences' lives because the world needs more feel-good content. We love working with creators, publishers, and advertisers that share our passion and understand that prioritizing content quality translates to revenue growth.

Location: HQ - Ra’anana

Hybrid options: Available

Please submit your resume in English