Growth Lead

About Us:

Simply’s mission is to bring meaningful moments to every home around the world by empowering people to start, learn and develop creative skills. Our top-grossing apps Simply Piano, Simply Guitar, Simply Sing (and the recently launched Simply Draw!) put us on the fast track to building the world’s largest global consumer subscription service that’s revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, we’re reinventing the way we spend our time at home.

Responsibilities:

Strategic Growth Leadership:

• Lead end-to-end strategic growth processes with a primary focus on acquiring new learners for our new efforts and products.
• Define key performance indicator (KPI) metrics and derive actionable insights through data analysis and research.
• Manage and execute large-scale campaigns across various online advertising platforms.

Analytics and Decision-Making:

• Develop an analytical approach to influence strategic decision-making, leveraging data analysis, forecasting models, and measurement metrics.

Comprehensive Growth Strategy:

• Lead the development and execution of a holistic growth strategy encompassing various user traffic streams.
• Collaborate cross-functionally with marketing, sales, engineering, and design teams to implement and optimize growth strategies.

Market Analysis and Opportunity Identification:

• Analyze user behavior data, monitor market trends, and assess the competitive landscape to identify growth opportunities and revenue-generation strategies.

Effective Communication and Experimentation:

• Collaborate effectively with multidisciplinary teams, including product managers, marketers, developers, designers, analysts, and content writers.
• Establish an end-to-end experimentation process, including hypothesis formulation, test design, KPI selection, test execution, results measurement, and recommendations.

Qualifications:

• Minimum of 3+ years experience in a Growth/Acquisition role with a proven track record of top performance.
• Strong data-driven mindset and the ability to make informed decisions with a keen business sense.
• Excellent prioritization and independent work skills, with a proactive attitude towards problem-solving.
• Self-driven generalist with a "get things done" mentality.
• Bachelor's degree in a quantitative field.