Brand Ambassador

Work Type – Service agreement

Role – Brand Ambassador in Israel

Noblewood - a producer, exporter and a distributor of alcoholic beverages, located in Montenegro, part of the international Noblewood Group, is looking for a:

Brand Ambassador in Israel

We are looking for a dynamic and industry-experienced Brand Ambassador to join our team in Israel. The ideal candidate should embody a "can do" attitude, be hardworking, and possess in-depth knowledge of the on-trade spirits industry, particularly in the cocktail culture. Previous experience as a bartender/bar manager and familiarity with marketing/activation management are highly advantageous.

Requirements:

• Good knowledge of the on-trade spirits industry and cocktail culture.
• Experience as a bartender/bar manager is a plus.
• Previous experience in marketing/activation management.
• Ability to capture audience attention, with an established reputation among local bartenders.
• Understanding of the super-premium/luxury market is ideal.
• Well-organized, self-motivated, with strong organizational and reporting skills.
• Excellent written and spoken English.
• Valid driving license and willingness to travel across Israel.

Main Responsibilities (but not limited to):

• Assist the commercial team in building the brand through training, tastings, and marketing activities.
• Manage the Top 100 on-trade active accounts, ensuring Beluga availability.
• Negotiate and provide listings for flagship accounts, ensuring excellent brand visibility.
• Seek relevant brand partnerships, align them with Beluga HQ, and manage execution.
• Arrange and manage events, brand activations, and promotions.
• Negotiate and help execute customized brandings in agreed On & Off Trade accounts.
• Organize and conduct staff trainings and tastings.
• Represent the brand in selected trade end consumer events.
• Assist the commercial team in the preparation of brand/marketing plans.
• Identify newly opened and planned on- and off-trade accounts and provide regular reporting.

Requirements (in addition to the Brand Ambassador requirements):

• High education in Economics/Marketing/Management.
• 4+ years of experience in the spirit industry/experience with premium brands (preferably in FMCG).
• Sales field experience is a plus.
• Goal-oriented with effective project management experience.
• Strong analytical, organizational, and communication skills.
• Clear understanding of marketing projects budgeting principles and financial discipline.
• Fluent in English and Hebrew.

• Wine & Spirits