Website Marketing Specialist

We're seeking a Website Marketing Specialist with strong CRO expertise to own our digital presence end-to-end, directing a network of specialized vendors and driving conversion performance.

Responsibilities:
Serve as primary point of contact across development, design, analytics, AI, and infrastructure vendors, ensuring coordinated delivery against a shared roadmap
Direct vendor-led development of our multi-LOB, multilingual growing WordPress site, including migration of subsidiary sites into a unified architecture, and oversight of plugins, server, and security
Maintain SEO /AEO best practices and performance standards
Own CRO strategy, including A/B testing, popup optimization, and smart landing pages, using GA4/GTM and CrazyEgg data to inform user journey improvements and decision-making
Direct website design work for visual and brand consistency, collaborating with PPC and social media to ensure consistent messaging across channels
Manage our AI chatbot strategy (EN/HE), overseeing the underlying LLM/CDN setup and its integration with HubSpot
Own the integration and management of all marketing technologies connected to WordPress, including HubSpot and cookie consent compliance
דרישות התפקיד
Hebrew (Native) and English (Fluent)
Proven WordPress development/management experience for multilingual, multi-LOB sites
Experience managing external development, design, and technology vendors
Expertise in GA4, GTM, CRO tools, and A/B testing platforms
Strong SEO/AEO/AI Overview implementation experience
Understanding of web security and compliance practices (including cookie consent)
Experience integrating HubSpot forms and collaborating cross-functionally with marketing automation
Familiarity with chatbot platforms and e-commerce or interactive tour technology is a plus