Email Marketing Manager

Description

Minute Media is a leading media and technology company focused on two main pillars—platform and content. Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead and FanSided. We are committed to creating a diverse environment and are proud to be an equal opportunity employer.

Minute Media is looking for an Email Marketing Manager to operate and lead our retention activity. Your mission will be focused on managing and growing our revenues from retaining users, creating engaging campaigns for our products and content.

Your Role

• Creating, designing and executing direct email marketing campaigns.
• Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization including segmentation, content, design, deliverability and reputation.
• Full control over A/B testing methods of email campaigns such as subject lines, message content, images, mailing frequency, segments and landing pages.
• Build and optimize user journeys and marketing automations to support retention using digital marketing tools, strategic campaign development as well as the analysis and insight from all channels.
• Test, learn and optimize our email marketing activities, and perform in-depth analysis and investigation of our digital retention.