User Acquisition Manager

A dynamic mobile games startup based in Tel Aviv is looking for an amazing User Acquisition Manager who’s eager to establish themselves as a significant member of the marketing team. You will be responsible for helping the team identify and develop mobile acquisition strategies and the best marketing channels for reaching potential users. You will need to manage multiple priorities while delivering outstanding execution. You will oversee launching games in different markets.

Responsibilities

• Plan, launch, optimize and analyze UA campaigns.
• Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience.
• Build and maintain strategic relationships with key acquisition partners.
• Manage UA campaigns and budgets across multiple games, channels, and geos.
• Data Analysis (Identifying trends, opportunities, discrepancies).
• Research and evaluate mobile games and UA trends, have a voice in the company's creative and product direction.
• Contribute on building, maintaining, and developing the company's relationships with UA partners
  
  

• 2+ years of experience in mobile performance marketing – running UA and Retargeting campaigns with ROAS (return on ad spend) and active user base growth targets.
• Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, SRNs while ensuring alignment with business goals and marketing objectives.
• Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to UA.
• Success in building processes to thrive in a fast-paced, ever-changing environment.
• Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
• Must-haves: a positive attitude, a passion for games and a love of problem-solving
• An understanding of advanced data analysis, Looker, Tableau, and the mobile gaming space is a definite plus.
• Fluent English - verbal and written.