Director of Marketing

A global leader in the AdTech industry, is actively seeking a visionary Director of Marketing to drive the company's strategic marketing initiatives. This role presents a unique opportunity to shape the future of the company's marketing department and contribute significantly to the company's global brand positioning and revenue goals.

What You’ll Do

As the Marketing Leader, you will develop, and employ various marketing initiatives and branding efforts to achieve the company’s goals. You must have a successful track record of establishing and leading marketing strategy in a dynamic, high-growth environment. The ideal candidate has significant expertise in building awareness, creating brand differentiation, and developing programs that drive revenue. Importantly, you must develop and execute a variety of specific marketing initiatives that are tuned for the company’s go-to-market motions that we are seeing success with today, including product-led growth and channel marketing.

• Build upon company's brand, grow awareness, and establish the company as the clear leader in the AdTech industry
• Grow the company's global scalable demand gen engine to take the company to its revenue goals in the coming years
• Maintain and optimize annual marketing plan that includes a comprehensive set of targets, programs, budgets, and staff that guide the company's efforts and outcomes
• Build and manage a highly engaged team of diverse marketers
• Plan and execute our global event plan
• Develop strong cross-functional partnerships across the organization, especially with Sales, Product, and Customer Success
• Own the messaging framework and ensure it is consistently used across all customer-facing roles and assets
• Clearly communicate the progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
• Stay informed and understand market trends, the competitive landscape, and the company's key differentiators to inform long-term positioning and marketing strategy
  
  

• Hands on manager.
• Experienced B2B marketer with 3+ years of experience
• You have outstanding interpersonal and communication skills.
• You have a strong track record of building and marketing plan in high-growth companies.
• Your balanced IQ/EQ lets you use data for decisions and gain insight to build strong connections across the company, ensuring successful task completion.
• Excited about the company's mission and passionate about AdTech and online marketing
• Proficient in HubSpot or similar marketing automation tools, WordPress, and Google Analytics, you bring not only technical expertise but also a strong ability to analyze and work with numbers effectively.
• You excel in content writing and are well-versed in online marketing terminology.
• You craft flawless sales enablement materials, including brochures, datasheets, and presentations, effectively communicating the requirements of the company's regional sales teams. Your keen aesthetic sense adds a touch of excellence to your work.
• You're not hesitant to dive in and actively getting hands-on work done.
• You’re well-familiar with partner programs and channel marketing strategies