Marketing Manager (758167)

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LabOS LinkedIn

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About the Company

LabOS is an out-of-the-box, web based, native cloud system, that supports healthcare providers' digital transformation worldwide.

By using cutting-edge technology, empowered by AI capabilities, coupled with over two decades of experience operating in the laboratory market, we are proud to present the Next Generation Laboratory Information System

Job Description

Marketing is about understanding the clinical laboratory space and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile Enterprise B2B marketing manager who’s eager to do this and more. The ideal candidate will have extensive enterprise B2B marketing experience in both developing GTM strategies and executing marketing campaigns while building the field. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing to meet the company's business goals and strategic targets.

Objectives of this role

Collaborate with business team to uncover insights for developing marketing and branding strategies for our flagship product LabOS
Oversee and grow the marketing activities by identifying revenue opportunities among established clients and by finding new accounts
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing activity.

Responsibilities

Conducting research about the competitive landscape.
Spearhead the execution of marketing campaigns, testing, tracking, results reporting, analyses, and recommendations
Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Manage conception, development, and implementation of marketing plans and strategy to drive customer interest and sales
Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
Updating and maintaining LabOS web-site and social media.

Required skills and qualifications

Minimum 2 years experience and successful track record in senior marketing role in an SaaS enterprise B2B company

· Bachelor’s degree (B.A.) in Marketing, Business or Communications

· Native English speaker- must

· Experience in running lead generation programs including: paid media, email and database marketing, content marketing, SEO, partnerships, events, etc