Senior Brand Manager

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

We are looking for an experienced Senior Brand Manager to join our amazing and joyful team and lead our in-house brands

Requirements:

• Experience as a brand manager for at least 2 years – must
• Strong experience gained in online companies understanding of the full marketing mix, creative and media strategies, acquisition channels - must.
• Strong organizational and time management skills - must
• Excellent written and verbal communication skills in English – must
• Creative and entrepreneurial, also in visual areas
• Experience analyzing activities and financials and ability to present data at a management level.
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team.
• Ability to work under pressure, in a goal-oriented environment and bring results.
• High motivation and dedication, eager and proactive
• Excel – good level
• Bachelor’s degree – advantage
  
  

• Responsibility for all the company brands, from strategy and promotions to site availability, conversion rates and financials
• Developing the branding strategy, including new brand concepts and campaign marketing activities
• Managing a team of design, content, and social media specialists to deliver engaging and visually impressive web content (including creation of Ads, e-mail templates, promotional materials, social content, landing pages, etc.)
• Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)
• Coordinating multiple tasks with other employees (web developers, creative team) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities.
• Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns.
• Manage team budget via monthly cost reports submitted to the management.
• Liaising with BI team to ensure promotions and bonuses are refined to be effective. Raising any ad hoc and periodic BI requests to gain insight into player behavior and activity.
• Maintaining full awareness and understanding of appropriate legislation and best practice for affiliate marketing initiatives
• Report regularly on performance vs plans
• Presenting brand KPIs and updating management reports