Product Marketing Lead, Fiverr Enterprise

Description

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.

WHAT AM I GOING TO DO?

• Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
• Implement compelling messaging and positioning strategies across all marketing assets.
• Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
• Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
• Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
• Develop sales enablement tools and resources to empower the sales team.
• Ensure consistent and effective communication of product value propositions.
• Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
• Be the voice of the product to the cross Fiverr Business Solutions marketing teams, and the voice of the brand and strategy to the internal Fiverr Enterprise teams.
  
  

Requirements

• 4+ years of experience in marketing and product marketing roles in B2B companies - a must.
• Experience in executing GTM strategy, marketing campaigns and other marketing activities.
• Experience creating marketing materials and running briefs, trainings and webinars
• Excellent English written and verbal communication and presentation skills
• Experience in working with internal interfaces: marketing, product, design, customer success and sales.
• Team player with a positive attitude
• Ability to work with multiple business partners
• Motivated and creative thinker with a vision
• Analytical, comfortable with numbers and data
• Ability to work self sufficiently, and excel in a high-paced, changing environment
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.