Paid Acquisition Specialist, Search

Description

Fiverr is looking for a Paid Acquisition Specialist to join its growing team. We're looking for someone who can create, scale, and optimize high-volume PPC campaigns in various search channels.

The PPC Campaign Manager is responsible for Fiverr’s paid search campaigns including the development of overall strategy, innovation, optimization, and ROI analysis. You are a results-oriented individual who can maximize the performance of each campaign to achieve the company’s growth goals. The environment is fast-paced and teamwork-oriented.

The candidate must be super analytical, independent, an out-of-the-box thinker, and a quick learner. If you have a proven record of success with a large paid search budget, have a great passion for PPC, and have at least 3 year of experience, come and join us at Fiverr.

WHAT AM I GOING TO DO?

• Responsible for large-scale budget management and overseeing large-scale search campaigns to drive business objectives.
• Develop, implement, and manage SEM strategies, focusing on account structure, ad-copy optimization, and performance analysis.
• Manage paid search campaigns across various channels.
• Create and maintain testing plans for all campaigns, encompassing aspects like copy, bidding strategies, and landing page variations to enhance campaign effectiveness.
• Develop and maintain a monthly media plan, strategically allocating budget across all campaigns to maximize ROI.
• Leverage analytics tools to continuously optimize the performance of marketing campaigns, making data-driven decisions to improve clicks, conversions, and ROI.
• Monitor, analyze, and report on paid search campaign performances, providing actionable insights to stakeholders.
• Stay updated with the latest trends and developments in PPC/SEM and digital marketing to ensure cutting-edge strategy implementation.
• Collaborate with the marketing team to align paid search strategies with overall marketing objectives and company goals.
  
  

Requirements

• Strong analytical skills with experience in working with large data sets.
• Bachelor’s degree (BA/BS) in Exact Science, Marketing, Business, or a related field.
• At least 3 years of experience managing global paid search campaigns on Google Ads.
• Proficiency in Microsoft Excel for large data analysis.
• Demonstrated proficiency in using analytics tools for campaign analysis and decision-making.
• A self-starter with the ability to multitask effectively and maintain close attention to detail in a dynamic, fast-paced environment.
• Excellent organizational and project management skills, with a strong ability to manage multiple campaigns and deadlines.
• Fluent in English with excellent communication skills, both written and verbal, for effective collaboration and reporting.
• A proven team player with a collaborative mindset, able to work effectively with cross-functional teams and contribute positively to a team environment.
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.