Marketing Manager

Dentologie, the Chicago-based dental group, is seeking a nimble Marketing Manager (at least 3 years of digital marketing experience required) who can thrive in a start-up environment.  Working closely with our VP of Marketing, this individual will push the dental industry to innovate its’ approach to patient experience.  

As a Marketing Manager, your primary responsibilities will include developing and implementing strategic marketing plans, overseeing advertising campaigns, and analyzing performance to optimize to achieve business goals. Additionally, you'll collaborate with cross-functional teams, manage budgets, and continually evaluate marketing strategies to ensure effective brand positioning and successful product promotion.  

Dentologie is a fast-paced, modern, technology-driven practice disrupting the dental industry. At our core, we are driven by Professionalism, Personality, and Positivity to provide an extraordinary patient and employee experience. Presently, Dentologie operates ten locations in the urban Chicago area, with an anticipated three to four more slated to open within the next 6 to 12 months. Moreover, Dentologie is poised to make its inaugural venture into an out-of-market city in 2024.  

 Responsibilities include:   

• Budget Management: Optimize budgets across performance marketing channels, achieving set acquisition targets. 
• Channel Management: Scale existing channels (Paid Search, Paid Social, SEO, etc.), while testing into net new channels to drive business growth. 
• Creative Testing: Test and implement new creative strategies across all marketing channels to enhance engagement and conversion rates. 
• Reporting & Analysis: Regularly monitor and report on marketing performance, providing insights and recommendations for continuous improvement. 
• Cross-Functional Collaboration: Work closely with Operations and Clinical teams to understand the patient journey and align marketing strategies accordingly. 
• Website Optimization: Collaborate with the Development team to test and optimize landing pages for maximum conversion. 
  
  

• 3+ years of recent digital marketing experience 
• Proven background in managing and expanding marketing budgets. 
• Proficiency in Paid Search, Paid Social, landing page optimization, A/B testing, and digital analytics platforms. 
• Strong analytical abilities 
• Preferred to be proficient in Excel and PowerPoint 
• Experience with Google Analytics or similar analytics platform. 
• Bachelor's degree in related field (preferred)
• Direct to consumer experience (preferred)
  
  

• Be passionate about growing and constantly learning from outside sources to help inform your approach to your craft.  
• Embody a high output, low ego, hands-on approach to guide program design and strategic decision-making.  
• Be comfortable working in an agile, dynamic, fast-paced environment.  
• Be affable and bring passion and camaraderie to the office, each day.  
  
  

• Medical, Dental, and Vision insurance
• Free dental coverage for employees
• Employer-paid Life and Disability insurance
• $50/month for mass transit or parking expenses
• 401k w/employer match
• Flexible spending accounts
• Paid holidays.
• Paid personal and sick time.
• Supportive, friendly leadership that want you to succeed.
• Upbeat team and fun culture. NOT your average dental office!