Global Sales Marketing Manager

ROLE OVERVIEW

To lead and deliver Mesila global marketing and communications strategy and activity. The purpose of this role is to drive awareness of our services, to:

• Reach more beneficiaries
• Help people to understand who we help, how we help, and how easy and confidential it is to engage with us
• Reduce general stigma around financial instability in the Jewish community and amongst our target audiences, normalising the issues and enabling more people to feel they can reach out to us
• Managing the sales team to increase conversion rates
• Developing collaborations to increase our influence in the community
• This role is part of a passionate team driving financial wellbeing in the Jewish community.

RESPONSIBILITIES

• This role will be responsible for managing Mesila marketing and communications activities, including:
• Delivering on, and leading future development of our strategic marketing direction and approach
• Managing our marketing and communications channels including our print advertising, digital newsletter and social media
• Managing our content strategy including identifying hot topics and translating these into engaging marketing materials and assets
• Liaising with our financial coaches to understand what’s on our clients’ minds and to gather case studies
• Utilising technology to enhance our marketing and communications approach
• Marketing
• Managing Sales Team
• Manage collaborations department 

WHO WE’RE LOOKING FOR

• Ability to create communications strategy and plans 
• Experience with CRM systems
• Experience working with print and digital advertising
• An appreciation of Mesila’s mission and an understanding of Orthodox community in Israel, the USA and UK
• Great communication and writing skills
• Design experience preferred but not required
• Fluent English & Hebrew a plush 

ROLE SPECIFICATIONS

• HQ office based in Jerusalem