Marketing and Social Strategy Specialist

With over 40 Million users, Powtoon is the world's leading SaaS DIY video creation platform used by virtually all Fortune 500 companies, business professionals, educators, students and individuals worldwide.

We are seeking a dynamic and creative individual to join our team as a Marketing and Social Strategy Specialist. You will be responsible for crafting and creating high-quality creative materials that align with our brand voice and support our mission.

You will work closely with the marketing team and other key stakeholders to develop social media and messaging strategies, write copy that aligns with our brand positioning, and generate new ideas that will help drive brand awareness and engagement. The ideal candidate will understand our audience and value quality over quantity.

You eat and breathe Marketing, you're on social media to keep an eye on the marketing scene, you know all the best marketing campaigns ever made, and you can go on and on for hours about them….

If you are a creative thinker with a passion for crafting messaging that disrupts the market, we want to hear from you!

You may not check all the boxes, or your experience may look a little different from what we've outlined, but if you think you can create the next exploding marketing messaging of Powtoon, we encourage you to apply!

Duties & Responsibilities:

• Write, proofread, edit, and execute content for all campaign materials
• Brainstorm themes, create and edit content, and provide content and editorial review for all materials
• Craft value-filled, impactful social copy and drive engagement and ROI across our social channels.
• Develop a deep understanding of our brand and consistently craft content that embodies our unique voice and tone across all Powtoon materials
• Create concepts, ideas, and writing to increase our brand awareness and voice
• Create and maintain a bank of research, quotes, and statistics for content copy
• Create, interview, and develop webinar and podcast scripts
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
• Research competitors to keep abreast of adversarial market trends
• Foster a collaborative environment, working alongside team members to generate standout and strategically sound concepts and campaigns
• Serve as a mentor to team members, helping them reach and surpass our company’s creative standards
• Be prepared to present and sell creative ideas when necessary
  
  

• 3+ years of experience as a brand and/or UX copywriter, with a focus on brand messaging and content creation- with solid portfolio of work
• 3+ years of experience applying brand strategy and experience developing messaging that resonates with target audiences
• Exceptional English level- mind blowing creative writing and editing skills
• Bachelor’s degree in creative writing, English, marketing, Communication, Journalism, or Public Relations or a related field- Preferred
• Experience in copywriting in corporate communications, advertising, or creative agencies
• Excellent writing, editing, and proofreading skills
• Ability to work collaboratively with cross-functional teams
• Experience working in a fast-paced, deadline-driven environment
• Strong organizational and project management skills